Each day, New Digital Age gathers the most interesting digital marketing industry news from around the web…
AI
Digiday – Sara Guaglione, 2nd October 2026
SPUR publishes AI content tracking standard, pitches OpenAI and Google to join advisory board
A coalition of media organisations, including the Guardian and the Financial Times, has released a new standard for tracking how AI tools use publishers’ content.
Performance Marketing World – Robin Langford, 2nd October 2026
Brits ‘more likely to say no’ when AI asks for their data
The findings suggest marketers cannot assume a ‘yes’ to AI data access means genuine consumer trust.
MARKETING
Digiday – Sam Bradley, 2nd October 2026
Marketing’s upper middle embraces AI creative production
Companies like hospitality chain Wyndham Hotels & Resorts, consumer healthcare firm Opella and betting brand BetMGM have little in common. What they do share is a broad portfolio of individual products and a need to spin up large quantities of digital creative assets to market them.
BIG TECH
Bloomberg – Leah Nylen and David Voreacos, 1st October 2026
Google faces US$3.2 billion damage claims on ad-tech monopoly
USA Today, Daily Mail General and Trust, and a class of large publishers can seek more than US$3.2 billion in damages for harm caused by monopolisation of advertising technology markets by Alphabet’s Google, a New York federal judge ruled.
PPC Land – Luis Rijo, 2nd October 2026
Judge Mehta dismisses Penske’s Google AI Overviews antitrust suit
Judge Amit P. Mehta dismissed Penske Media Corporation’s antitrust case against Google. Judge Mehta found no agreement to sell Penske traffic.
DOOH
Reuters – 1st October 2026
Smartify Media, a premium digital out-of-home and retail media network operating across more than 40 U.S. markets, launched a new partnership with The Agency, the global luxury real estate brokerage founded in Beverly Hills.
CTV
The Desk – Matthew Keys, 1st October 2026
IAB Europe publishes stricter CTV measurement framework
The Interactive Advertising Bureau’s European branch has finalised a framework intended to bring greater consistency to CTV advertising measurement, establishing common metrics and transparency standards for campaigns running across broadcasters, streaming services and other digital video platforms.
MEDIA
Press Gazette – Dominic Ponsford, 1st October 2026 (also in Performance Marketing World, The Media Leader & Advanced Television)
Goalhanger to bring ad sales and sponsorship in-house
Network to sell partnerships across audio, video, social media, newsletters, live events and branded content.
