Each day, New Digital Age gathers the most interesting digital marketing industry news from around the web…
AI
Digiday – Sara Guaglione, 11th August 2026
Perplexity blocks Time’s ads served to AI agents, calling them ‘deceptive’
Time is selling ads to AI agents. Perplexity refuses to let them work.
Digiday – Sam Bradley, 11th August 2026
S4 and Monks are trying to get ahead of rising AI token costs
Rising costs associated with AI tokens are forcing marketing services groups to confront hard questions about how much they should be spending on AI.
Adweek – Lauren Johnson, 10th August 2026
How AI Assistants Are Driving Sales for 6 Big Retailers
Kroger, Walmart, Albertsons and Amazon are betting on AI-driven shopping, with more ad opportunities on the way
AGENCIES
Digiday – Seb Joseph, 11th August 2026
Experian retires the Audigent brand, folding it into Experian Marketing Services
Twenty months after it was acquired by Experian, the Audigent brand is no more. It’s been absorbed into Experian Marketing Services.
ADTECH
Digiday – Digiday Editors, 11th August 2026
Ad Tech Briefing: More take-private deals are on the horizon, here’s what to look out for
Public markets are becoming an uncomfortable place for many companies in the sector, and while that’s been widely known for some time, the latest quarterly earnings have underlined that.
CONSUMER
Retail Week – George Arnett, 11th August 2026
Brits say 25.1ºC is too hot to shop
New polling data from Barclays shows that 24.6ºC is their ideal summer temperature, but they are only happy to shop until the weather goes a little bit higher than that.
RETAIL
Modern Retail – Mitchell Parton, 11th August 2026
Walmart finally lets advertisers exclude certain search terms
Walmart’s advertising platform is giving brands more control over where they show up in searches, marking a significant change in how their ad budgets are spent.
