Joint takes Quilter campaign to TV
Quilter has launched its first television advertising campaign as part of its “Money Needs a Plan” platform, encouraging consumers to reconsider how they manage their money. The campaign runs across TV, BVOD, social and digital channels for five weeks.
The creative was developed by independent agency Joint and uses humour to explore people’s relationship with their finances. The hero film was directed by Tim Godsall.
Media planning and buying is being handled by Bountiful Cow, with activity running across Sky, Channel 4, ITVX, Amazon, Meta, LinkedIn and Reddit.
Wonderhood Studios creates Coral football campaign
Coral has launched a campaign celebrating football supporters, centred on its Reward Shaker free-to-play game and a new television film featuring former footballer Jimmy Bullard.
The campaign was created by Wonderhood Studios and directed by Rich Hall through Riff Raff Films. The film uses a ceremonial setting to recognise different types of football supporters.
The campaign is running across linear TV, social and out-of-home activity, coinciding with the start of the 2026-27 Scottish Professional Football League season.
Billion Dollar Boy launches creator pricing and budget tools
Creator marketing agency Billion Dollar Boy has launched Creator Investment Intelligence through its Companion technology platform.
The new service includes a Benchmark Algorithm and Budget Tracker, using data from more than 180,000 creator quotes, deals and other pricing data points covering $173m in campaign spend.
The launch follows research among 1,000 senior marketers and procurement professionals in the UK and US, which found that 45% said their organisation had mispriced creator fees. The research also found that 73% still track creator spend manually through spreadsheets and email.
Ayko consolidates UKFT websites
The UK Fashion & Textile Association (UKFT) has consolidated its two main websites into a single Webflow platform as part of a digital migration project.
Digital agency Ayko led the project, merging UKFT’s main website with its UKFT Futures careers platform. The work included rebuilding the information architecture around members, prospective members and early-career professionals, alongside a visual redesign.
Ayko also mapped and redirected individual URLs as part of the SEO migration and trained UKFT’s marketing team to manage routine website updates internally.
Prophet acquires JBi Digital
Strategy and creative consultancy Prophet has acquired London-based digital transformation agency JBi Digital.
The acquisition adds website strategy, design and development capabilities to Prophet’s offering across EMEA and North America. JBi Digital was founded in 2008 and works on digital platforms for enterprise, public sector and regulated-sector organisations.
JBi’s existing clients will move under the Prophet business, with the combined operation covering digital strategy, website design and development and ongoing optimisation.
TBWA\MCR and Simmply Active launch knife crime awareness campaign
Children’s community organisation Simmply Active has partnered with agency TBWA\MCR on a national awareness campaign focused on the age at which children can be exposed to knife carrying.
The out-of-home campaign features images of familiar children’s toys marked with injuries associated with knife wounds. It is intended to encourage parents and carers to recognise potential warning signs at an earlier age.
The campaign is running throughout August on donated digital out-of-home sites from Bauer Media Outdoor, as well as via a mobile digital advertising van operated by Mobile Media in London.
Greenpark partners with Profound on AI search visibility
Marketing agency Greenpark has become a Verified Partner of Profound, combining Profound’s AI visibility platform with Greenpark’s strategic and execution services.
The partnership will enable Greenpark to measure and benchmark how brands appear across AI-powered platforms including ChatGPT, Google AI Overviews, Perplexity, Gemini, Grok, Meta AI and Copilot.
Greenpark will use Profound’s benchmarking, competitive intelligence and citation analysis capabilities as part of its work to assess and improve brands’ visibility in AI-generated responses.
Jellyfish expands AI optimisation across paid media
Digital agency Jellyfish has expanded its Share of Model platform with AI Ads Optimisation, extending its paid media capabilities beyond Google Performance Max.
The update provides optimisation capabilities covering ChatGPT, TikTok, DV360, YouTube and Reddit, alongside an always-on strategy assistant that generates recommendations for SEO, brand, PR, paid media and ecommerce teams.
Google Performance Max, YouTube, DV360, ChatGPT and TikTok support is available globally, while Reddit capabilities remain in testing and pilot programmes.
Wise Up PR appointed by Lite Coms
Satellite communications company Lite Coms has appointed communications agency Wise Up PR as its public relations agency of record.
Wise Up PR will handle media relations, product and corporate announcements and thought-leadership activity for Lite Coms, which supplies satellite communications terminals for defence and government applications.
The agency will focus its communications activity on defence, aerospace and government audiences.
R&Co adds five SEO accounts
West Midlands agency R&Co Communications has added three new SEO clients and extended its work with two existing accounts.
The new clients are H3 Health, Hatfield Wick Education and the England Illegal Money Lending team, which operates the Stop Loan Sharks service. R&Co will provide a combination of SEO, PR and social media services for H3 Health, support Hatfield Wick Education with its school website, and work on search visibility for Stop Loan Sharks.
R&Co has also renewed its SEO agreement with Romanian animal charity Speranta Shelter and taken on additional SEO management responsibilities for supply-chain company IPP across its European businesses.
Leo UK launches Škoda campaign built around the car brand’s háček
Škoda UK has launched a nationwide campaign developed by Leo UK that uses the háček above the Š in the car brand’s name as the central creative device.
The campaign includes a 60-second film, shorter edits, social content, out-of-home, print, PR, influencer activity and partnerships. The creative plays on the pronunciation of Škoda and extends the sound into terms including “Šmart”, “Špacious” and “Štylish”.
Media planning and buying was handled by PHD, with activity including a Waterloo station takeover, Elizabeth line placements, ITVX idents, cinema and other out-of-home executions.
BWP appointed to market Frasers Plus Designer Outlet East Midlands
Frasers Plus Designer Outlet East Midlands has appointed destination marketing agency BWP Group to deliver its integrated marketing activity, expanding the agency’s existing relationship with Frasers Group.
BWP will develop a marketing strategy aimed at increasing awareness of the destination, driving footfall and supporting its commercial performance. The appointment follows BWP’s recent work for other Frasers Plus Designer Outlet locations, including Swindon and Leeds.
The East Midlands destination attracts around 3.5 million visitors a year and includes brands such as BOSS, Tommy Hilfiger, Nike and Marks & Spencer.
