Each day, New Digital Age gathers the most interesting digital marketing industry news from around the web…
AWNY
Digiday – Kimeko McCoy, 5th October 2026
Nobody at Advertising Week New York this week will be stuck for conversation, though to be fair you could have said that about any of the last ten. Organizers claim more interest every year, and the trade press, Digiday included, has a habit of calling each one pivotal. What’s different in 2026 is how much of the business is being rebuilt around the people who work in it, with plenty of them turning up unsure where they’ll fit once it’s done.
CTV
Performance Marketing World – Bethany Lee, 5th October 2026 (also in Advanced Television)
Hyundai doubles down on Amazon with extended CTV sponsorship
The automotive giant extends the partnership for a second year after the initial campaign saw double-digit increases in brand lift and 25% increase in brand favourability.
CREATOR
Digiday – Seb Joseph, 5th October 2026
Maya Raichoora built her career on short videos that teach people to visualize — the technique she credits with getting her walking again after years in hospital.
AI AGENTS
PPC Land – Luis Rijo, 4th October 2026
MLCommons catalogues 25 privacy risks posed by AI agents
MLCommons has published the first draft of a framework that sorts the ways autonomous software agents can mishandle personal information into 25 numbered vectors across five domains.
DOOH
Marketing.ie – 3rd October 2026
Global rolls out DOOH planning competition
Out of home media company Global has announced the launch of a digital out of home (DOOH) planning competition, inviting new and emerging media planners to show their knowledge, creativity and strategic planning skills across Global’s digital outdoor network.
AUDIO
PPC Land – Luis Rijo, 4th October 2026
Netflix ranks third among US podcast platforms, used by 21% of consumers
Sounds Profitable, the trade association for the podcasting industry, released the first part of The Podcast Landscape 2026 on October 1, 2026.
RETAIL
Modern Retail – Julia Waldow, 5th October 2026
From influencers to AI, here’s what Gen Alpha thinks about your brand
Last week, a panel of five Gen Alpha shoppers, ranging from middle schoolers to high schoolers, took the stage to talk candidly about what they want and don’t want from the brands competing for their time, dollars and clicks.
