Integrated advertising platform Adform has entered into a strategic partnership with Ad Net Zero, the ad industry’s response to the climate emergency, to strengthen its pledge to building a more sustainable future for UK advertising.
Adform will use Ad Net Zero’s five-point action plan, undergoing an audit to review and amend its operations. As part of this, the business will commit to reducing its emissions, including from media planning and buying, creating a positive impact on its clients also.
“We know sustainability is a major issue in advertising, which is exactly why Ad Net Zero was created. Designed to help the industry deliver on its full potential, Ad Net Zero supports businesses and people to deal with the climate emergency and build a more sustainable future,” said Philip Acton, UK Country Manager at Adform. “Ad Net Zero’s ambitions align with our values in driving real change. I’m delighted that in the UK we are able to work together so we can lower our own carbon footprint, whilst helping educate the industry – including our clients and partners – as to how we can all contribute to tackling this emergency.”
Earlier this year, Adform announced a strategic partnership with Scope3 to enable advertisers to reduce their carbon footprint, becoming the first global DSP to integrate the solution aimed at decarbonising media and advertising.
The partnership aims to give clients the ability to implement green media solutions with quantifiable data and results.
*Adform is a client of Bluestripe Communications, owned by Bluestripe Group, publisher of NDA