Interviews, insight & analysis on digital media & marketing

Azerion expands relationship with Oracle to tackle invalid traffic

Digital entertainment and media platform Azerion has extended its partnership with Oracle to help marketers and media professionals reduce losses related to invalid traffic.

With the addition of Oracle Advertising Bot Filtration, Azerion’s customers will be supplied with up-to-date bot-related invalid traffic data, supporting Azerion’s objective to bring clean supply to marketers through its proprietary SSP, Improve Digital.

“We’ve expanded our relationship with Oracle to keep on delivering audiences at scale through clean, legitimate supply,” said Sandra Yassaka, VP Partnerships at Azerion. “We’re constantly evaluating our partnerships to enable marketers to feel confident about their choice in our platform. We’re excited to introduce this new integration of invalid traffic protection to Oracle’s remit that will give our advertisers transparency and further prove the quality of our inventory.”

The latest Oracle integration follows the recent integrations of Oracle Moat Analytics for viewability and Oracle Contextual Intelligence for brand safety.

The combination of Bot Filtration and Moat Analytics will help advertisers to measure invalid traffic and better protect ad spend. Moat Analytics is also used for measurement of ad viewability performance. Meanwhile, Contextual Intelligence helps to deliver ads in a brand-suitable environment without the use of personal identifiers.

“Oracle’s dedication to building secure infrastructures and online security solutions uniquely qualifies us to tackle the challenges of ad fraud. Our global threat intelligence team has been digging into malware-riddled code to identify patterns associated with malicious bot activity,” said Irina Dzyubinsky, Senior Director, Product Management for Oracle Moat. “Oracle Advertising Bot Filtration is based on this research, giving advertisers, platforms and publishers the tools they need to identify bot activity and invalid traffic sources. We’re excited to expand our relationship with Azerion to include Bot Filtration and provide more trustworthy analytics for its customers.”

*Azerion is a client of Bluestripe Communications, owned by Bluestripe Group, owner of NDA

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