Late last year, DoubleVerify, the media effectiveness platform, hosted an award ceremony at the Century Club in London to name and honour the winners of its inaugural ‘Pinnacle Awards’ program.
The awards, created to recognise advertisers who have achieved outstanding results using DoubleVerify’s platform and solutions, were judged by a crop of digital media industry experts (and chaired by NDA’s editor-in-chief Justin Pearse).
The ‘Best Use of Brand Suitability to Drive Performance’ prize, designed to recognise advertisers who demonstrate exceptional precision in protecting brand equity through DV’s Brand Suitability solutions, was awarded to OMD UK and Channel 4.
Meanwhile, Zenith and Coty picked up the ‘Most Innovative Use of AI to Drive Outcomes’ award, based on their use of DV Scibids AI to intelligently optimise media and transform data into measurable business outcomes.
Two Pinnacle Awards were also handed out to honour a team and an individual who have demonstrated exceptional leadership in advancing media quality, integrity, and performance this year. Vodafone picked up the team award, while the individual gong was awarded to Tom Wright, Global Programmatic Lead at WPP Media.
Commenting on the awards, Justin Pearse, editor-in-chief at New Digital Age, commented: “The high quality of entries and exceptional performance of the selected winners is evidence of the outstanding talent intelligence of today’s generation of digital marketers. The marketplace moves quickly and technology keeps evolving, but the Pinnacle Awards winners demonstrate how a commitment to excellence and integrity remains at the heart of great marketing.
“Huge thanks to all the entrants, judges and everyone who helped to make the awards such a success.”
The DoubleVerify Pinnacle Awards will return later this year.
