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GroupM names Nawagamuwa and Masterson as Investment MDs

The UK arm of WPP’s media investment group, GroupM, has appointed Carl Nawagamuwa and Jonathan Masterson as Managing Directors of GroupM Investment.

Reporting to GroupM UK’s Chief Investment Officer Simon Willis, they will be responsible for driving the continued deployment of GroupM’s Responsible Investment Framework, while leading the expansion of the investment team and driving further integration with agency teams and GroupM’s UK partners.

“I’m delighted to welcome Carl and Jonathan into their new positions. Both bring a wealth of experience and a passion for creating better, more inclusive media,” said Willis. “I look forward to working with both of them, as well as our wider team and partners to help deliver on GroupM’s strategic business growth plans.”

Nawagamuwa joins GroupM from Google, where he spent five years in Singapore and London leading the Google Marketing Platform sales and Technology Partner Strategy teams. Prior to that, Nawagamuwa held senior roles at MEC UK in TV and digital investment positions before joining Xaxis Singapore.

“I’m looking forward to joining this fantastic team and utilising GroupM’s scale and partnerships to create a diverse and inclusive advertising landscape that works for people,” said Nawagamuwa. “The industry is at a crucial point in time and furthering ethical and safe brands must be a priority as technology shifts and grows the consumer landscape.”

Masterson has been operating as Trading Director at GroupM UK since joining the business in 2019. He moved over from GroupM-owned MediaCom, where he most recently held the position of Partner and Head of AV. Masterson arrived at MediaCom in 2015 from OMD UK, where he served as Head of AV.

“I’m looking forward to joining Simon and the team at a crucial time for the industry,” said Masterson. “Technology shifts continue to power consumer behaviour and delivering responsible, ethical and privacy-safe experiences will be an even higher priority for brands going forwards. GroupM’s unique scale and partnerships provide the platform to create a diverse and inclusive advertising landscape that works better for people.”