The celebrity, culture, and lifestyle-focused publisher Hello! has become the latest publisher to join publisher-built digital advertising platform The Ozone Project. Hello! joins News UK, Reach, The Guardian, Telegraph Media Group, ESI Media, The Stylist Group, DC Thomson Media, Bauer Media Group, TimeOut, and City AM as part of the publisher alliance.
The addition of Hello! boosts The Ozone Project’s view of celebrity, culture, and lifestyle content consumption and creates a greater opportunity for advertisers to reach the millions, of predominantly women, who engage with the publisher each month.
“The strength of the Hello! brand has never been stronger and our digital growth is a core pillar of that,” said Tamsyn Spires, Publisher at Hello!. “We are focused on creating a great reader experience across all of our platforms, and as our growth continues, it is the perfect time to join The Ozone Project and work with the platform in its collective packaging of premium audiences and inventory, underpinned by the most trusted and aspirational editorial content. We look forward to continuing our digital success in partnership with the Ozone team.”
Hello! reaches more than 14 million unique users every month, engaging with a third of women in the UK. It has also seen its digital reach grow by 73% year-on-year.
The publisher brings this audience to an alliance that reaches more than 99% of the UK’s online adults every month, with almost 60% of these visitors returning every day, and nearly 90% every week.
“Hello!’s globally renowned status and highly desirable audience profile is a perfect complement to Ozone’s publisher alliance and we are delighted to welcome them to the family,” said Damon Reeve, CEO of The Ozone Project. “The scale of rich reader insight from this latest partnership will be key to unlocking even more opportunities for advertisers who are increasingly paying more attention to the quality of the environments their digital campaigns appear in.”
