Interviews, insight & analysis on digital media & marketing

Inskin welcomes Forbes as Chief Operating Officer

Digital brand advertising platform Inskin Media has continued its recent expansion with the appointment of Anna Forbes as Chief Operating Officer. She will be responsible the smooth running of the business and developing a long-term strategy with the C-suite and shareholders.

Forbes has almost 20 years of ad tech experience, leading teams across Europe and the US. She was previously UK General Manager at The Trade Desk, Senior Director at Xandr, and COO and CO-founder of Brainient, which was sold to Teads. Her wealth of experience also includes establishing the European hub at The Trade Desk and serving as EMEA Sales Director at AppNexus, which was acquired by AT&T.

Last year, Forbes Co-founded interactive digital fitness platform Ponzu, which aims to make fitness accessible to everybody from the comfort of their own homes by connecting people with instructors online. She also serves as Chief Operating Officer for the platform.

“With growing numbers benefitting from Inskin Media’s unique approach, I am delighted to help ensure the smooth running of the business so that all of our clients can develop creative campaigns which cut through the noise online,” said Forbes. “As we continue to help publishers and brands turbocharge the effectiveness of their campaigns, we are on a mission to improve the effectiveness of digital advertising and to capitalise on the new wave of creativity in programmatic today.”

Inskin has also promoted Holly Morrison to Insight Manager, recognising her work to support the company’s commercial teams around the world during lockdown. She will be integral to the further development of Inskin’s insights function.

Morrison, who boasts specialist experience in research, analytics, and engagement, joined Inskin as Senior Insight Executive after being part of the insight team at Unruly.

Inskin’s latest pair of appointments come shortly after Dominic Tillson returned to the company as Marketing Director, and Fiona Maynard joined as Commercial Manager.