Digital advertising platform RAAS Lab has announced the appointment of Toby Shaw as Sales Director UK. Shaw joins the business from Teads, following in the footsteps of RAAS Lab’s Chief Commercial Officer, Guy Jackson.
Shaw is tasked with driving market growth for RAAS Lab by establishing core partnerships and defining process for its sales team. As part of the management team, he will be responsible for enhancing RAAS Lab’s market footprint, particularly across the UK independent sector, while bolstering its sales operations. This includes evangelising clients on RAAS Lab’s proprietary AI technology and insights.
“RAAS Lab’s AI-led technology is unparalleled in the market for offering true ‘Hyper Relevance.’ This unique ability to dynamically curate engaging experiences and drive performance across all stages of the customer journey is reinventing addressability at a key moment in the evolution of digital media,” said Shaw. “Being home to some of the brightest minds in AI, media ops and sales, and being passionate about industry innovation, I jumped at the opportunity to be a part of this transformative business.”
Shaw began his career at Wavemaker, working as a Digital Assistant for display and PPC clients. He then joined Teads, most recently working as a Senior Sales Manager, where he drove business development within the UK independent agency landscape.
“Toby’s expertise and tenacious approach to business development align seamlessly with our plans for rapid growth,” said Jackson. “As well as fostering our culture of collaboration and excellence, Toby will play a pivotal role in setting our sales efforts up for continued success. Delivering performance for clients eager to unlock next level audience engagement in their campaigns, Toby will help cement RAAS Lab as the market standard for hyper-relevant ad delivery and creative.”
*RAAS Lab is a client of Bluestripe Communications, owned by Bluestripe Group, publisher of NDA
