Justdiggit, an NGO using nature-based solutions to combat climate change, has been awarded a share of outdoor advertising space worth £2 million – under a new scheme established by the DOOH operator Ocean Outdoor.
Justdiggit is one of just six chosen charities to receive funding in recognition of their work in helping to protect the future of the planet. As part of the year-long initiative, campaigns created by each of the awardees will appear on large-format city and roadside screens across the UK – all of which were developed and approved over the course of a month-long Drops in the Ocean creative pitch process.
Justdiggit – who work closely with local farmers in Africa to ensure their regreening initiatives are a force for socio-economic and climate good – will use its media space to encourage others to join the Regreen Revolution in helping to restore local ecosystems.
Stuart Taylor, UK Country Director, Justdiggit, said:
“We are delighted that Ocean Outdoor has chosen to support us. Not only do we run regreening programmes to restore desertified soil in Africa, but we place great value on positive storytelling and communication, which is why access to Ocean Outdoor screens is so valuable. We are so grateful and can’t wait to get started on the partnership! ”
Ocean chief marketing officer Richard Malton said:
“Ocean continues to reassess its operations and manage its real estate in response to the global environmental agenda. With climate a top priority, the principles of Environment, Social and Corporate Governance (ESG) are integral to our business, something we know is of paramount importance to our investors, partners and stakeholders.
“Drops in the Ocean is one strand in our sustainability programme which will see us donate 2% of our reported revenue to these six very deserving charities in the form of advertising value across our iconic, premium digital screen network this year.
“Ocean has to be at the forefront of initiatives like these because outdoor advertising has an undeniable physical and environmental impact, and because our success depends on the strength of our relationships with the communities where we live and work. The causes we are supporting here ultimately impact us all.”