The integration will help MediaMath’s advertiser clients to reach consumers in environments that meet the advertiser’s privacy compliance standards.
“Sourcepoint is proud to collaborate with MediaMath on this market-leading initiative to integrate Privacy Lens data into the buying stream, allowing platforms, publishers, and advertisers to benefit from a shared commitment to consumer privacy,” said Ben Barokas, Co-Founder and CEO of Sourcepoint.
Sourcepoint’s Privacy Lens provides privacy safety data to advertisers to inform their media buys. It’s integration with MediaMath enables advertisers to apply their privacy standards to the buying stream and only target media that demonstrates a commitment to compliance, data ethics, and digital citizenship.
“Today’s privacy-first reality requires innovative solutions that are capable of re-imagining media buying transactions,” said Fiona Campbell-Webster, Chief Privacy Officer at MediaMath,. “The launch of Sourcepoint’s privacy-safe segments will allow us to ensure our platform is purpose-built for the complex compliance requirements of today’s ecosystem.”
Sourcepoint is already partnered with Omnicom, WPP’s GroupM, and Horizon Media to provide greater visibility into the quality of their media buys using commitment to privacy as a metric.
*Sourcepoint is a client of Bluestripe Communications, owned by Bluestripe Group, owner of NDA