Brave Bison has appointed Isabel Villadolid as Lead Creative Strategist within its Performance division. Reporting to Matt Garbutt, Director of AI and Creative, Villadolid will take the lead on creative strategy across digital customer journeys and paid social campaigns, bringing deep expertise in translating insight into performance-led ideas. She joins from TBWA\SMP, where she was Strategy Director and led creative strategy across key accounts including Nissan Philippines and Japan Tobacco International. Villadolid’s past work has been recognised internationally, most recently with a Bronze at the Asia Pacific Tambuli Awards 2024 for Colgate Palmolive’s Tender Care “Mint in Box” campaign. Her appointment reflects Brave Bison’s investment in scaling its AdStudio performance creative model, fusing creativity with data and AI to drive results across platforms.
Pubcircle by Axis, a global advertising platform dedicated to maximizing ad revenue for publishers, has appointed Willian Okamoto as Publisher Relations Manager. In this role, Willian will be responsible for expanding and managing Pubcircle’s publisher network, with a key focus on accelerating growth across the LATAM region. With over six years of experience at Teads, Okamoto brings a deep well of expertise in publisher development, technical coordination, and monetization strategy. His strong track record and broad network of publisher and demand-side contacts position him to accelerate Pubcircle’s expansion and enhance its service offering in LATAM markets. Pubcircle is a Prebid Wrapper developed by Axis that integrates with fully managed O&O websites, empowering publishers to boost revenue.
The Sun has appointed Elaine Scott as Customer Marketing Director. Scott will be responsible for harnessing the audiences from The Sun’s membership programme, Sun Club, to enhance the brand’s customer marketing strategy. The Sun Club, launched earlier in the year, offers readers access to more content, along with offers and promotions. She will focus primarily on driving the acquisition, engagement, and retention of The Sun’s membership programme. Scott brings over 15 years of experience in the media industry, with a focus on customer retention and engagement. Having most recently served as Retention Director, Subscriptions at The Telegraph, Elaine also played a key role at NOW TV as Head of Engagement, and at Sky as Customer Communications Controller. This extensive expertise will be a significant asset as she steps into her new role.
Magnite has announced the alignment of its EMEA team to support the regional expansion of the SpringServe video platform. These changes follow the recent unveiling of the next-generation of SpringServe and the expansion of strategic client partnerships, underscoring Magnite’s commitment to innovation and global leadership in programmatic video. The team structure positions Magnite to scale SpringServe’s capabilities across key international markets, and key leadership appointments include: Damien Véran becomes Group SVP, International, now overseeing all international teams across EMEA, LATAM, JAPAC, and Canada; Julie Selman continues as SVP, Head of EMEA, leading regional strategy and commercial growth; Leon Siotis transitions to SVP, Business Development, International, focused on scaling new business opportunities for all Magnite’s offerings in EMEA, JAPAC, LATAM and Canada. Further regional updates include: Sam Wilson continues his role as VP, Streaming Platform, EMEA to bring SpringServe’s innovation to regional EMEA markets; Rebecca Ackers has been appointed VP, Commercial, UK, overseeing UK operations; Edouard Schmidt continues as Commercial Director, France, with the full French team now reporting to him; Rutger Maree becomes Commercial Director, Northern Europe, covering DACH, the Netherlands, and Eastern Europe; Lorenzo Del Seppia expands his remit as Commercial Director for Italy, Spain, and MENA.
Little Dot Studios, global production company, social agency, and digital media network, today announced the appointment of James Loveridge and Robbie Spargo as Co-Managing Directors of its newly united agency business. This strategic move follows a year of significant growth for the company and underscores its commitment to internal mobility and delivering high-quality, audience-first content and strategic digital expertise across all its service areas. Reporting to Dan Jones, CEO of Little Dot Studios, James Loveridge and Robbie Spargo will take on an expanded remit and jointly lead the core client-facing social media agency division, as well as the internal production studio and paid media strategy/planning functions, now also moving under their umbrella. This combined agency business comprises over 200 UK-based staff out of the global 500-strong workforce, serves hundreds of clients (including Netflix UK, NBCUniversal, Prime Video UK, Warner Bros. Discovery, The FA and Team GB), and manages 1000+ channels across YouTube and other social platforms, generating over 11.2 billion organic views per month.
