ElloWorks by Talenthouse has announced the release of a new platform allowing brands, startups, and businesses worldwide to engage Ukraine’s creative talent.
є!Креатив or e!Creative in English, is a collaboration by creatives, for creatives which translates to “there is creative work”. The war in Ukraine has meant that many creative professionals have lost their income, meaning they cannot provide for their families nor support their country financially.
The platform simplifies the scoping, selection, and collaboration with creatives. ElloWorks by Talenthouse will take no commission from the projects, with 100% of the fee going directly to the creatives. Brands, startups, agencies, as well as Ukrainian creatives are invited to sign up at https://e-creative.io/.
Ukraine-based Creative Director Nadya Skrynnyk says that “The war not only deprived us of our homes, it also took away the opportunity to feed ourselves and shook our confidence in the future. But creativity knows no bounds, and the work of a top-class designer or copywriter will always be in demand. We just need to establish new connections, open new doors. That is exactly what є!Креатив/e!Creative platform does, and I hope it will become a life-buoy for many creative specialists.”
The є!Креатив team has already identified more than 1,000 Ukrainian creatives who qualify for the initiative. These creatives are professionals who want to work, are able to work, and have the right to a dignified income to support themselves and their loved ones, even in times of conflict.
Spearheaded by Nadia Skrynnyk (Creative Director at AdBakers Ukraine), Ingmar Janson (Former MD at Scholz & Friends International) and Liz von Loewen (Head of Operations at Talenthouse), the є!Креатив/e!Creative initiative is actively supported by the global Talenthouse and ElloWorks by Talenthouse teams. Visit https://e-creative.io/ to learn more.
How it works for brands. Brands, startups, and agencies can submit their next brief by reaching out via https://e-creative.io/. Once onboarded, they’ll be able to publish their brief in the areas of graphic design, print design, illustration & infographics, digital & social content, and more. They will be matched with Ukrainian creatives and can select their top pick. Once the creative accepts the task, the work begins. Clients can interact and provide feedback on drafts via the platform, and will receive the deliverables by their preferred deadline.
How it works for creatives. In order to start receiving creative work, creatives need to register at http://e-creative.io. Once onboarded to the platform, they will be prompted to complete their profile, including examples of work, before they are able to qualify to match for a job. The fee for the work is set automatically according to the average market rates in Europe. There is no need for negotiation and the compensation meets the same market rates as in London or Berlin. ElloWorks by Talenthouse will ensure all creative payouts to creatives in Ukraine will take place via SWIFT transfer within 7 days of submission, breaking a commonly-known challenge in the industry, of creatives often having to wait months for payment.