By Jon Walsh, co-founder of JobsInAdtech.com
Towards the end of the Covid era in 2022, we started to see a significant reduction in headcount at pretty much all of the tech platforms and digital media businesses. I can’t think of one that was immune. All of these companies had got carried away with what they saw as growth through the significant amount of money printing at central banks around the world, and historically low interest rates. When the world started to wake up to a slowdown in growth due to significant (but supposedly transitory) inflation, many were caught having over-hired thinking that particular party would never end.
Although end it did.
Not only did Meta and Alphabet reduce their headcount from pre-2022 period by a staggering x%, the Musk acquisition of Twitter (now X), saw a chainsaw taken to the employee numbers by c. 80%, but every network agency were forced into taking a long hard look at their own headcount and needed to make some downsizing across the board too.
So “where are we today, Jon?” I hear you ask. Well with a crappy 2023 and 2024 behind us, 2025 was gearing up to be a good one from a job seeker’s perspective – although with news of the ‘Trump Tariffs’ last week, we will need to watch closely how this plays out.
Already this year JobsInAdtech.com has seen a significant rise in the number of both job ads on the site as well as a rise in new companies advertising roles, and at a faster rate than the site traffic (we view site traffic as a proxy for the size of the adtech job seeking audience). So I’m positive right now. Hopefully, this will usher back in salary rises for the loyal staff that have stuck with their firms during an uncertain and bumpy period.
So a small warning to complacent employers; choice is coming back for your employees. Look after your staff, or they will have options that they were lacking these past few years.
Now check out a few choice roles I thought some readers might be interested to have a little look at:
- RTB House hiring for an Account Executive ; https://www.jobsinadtech.com/jobs/126509667-account-executive
- Mediadrive hiring for an Account Manager; https://www.jobsinadtech.com/jobs/116427915-account-manager-growth-client-development
- EssenceMediacom hiring for a Programmatic Account Manager; https://www.jobsinadtech.com/jobs/127106104-programmatic-account-manager
You can register as a candidate on JobsInAdtech.com for free via this link (https://www.jobsinadtech.com/registration/job-seeker ) today.
You can register as an employer via this link today, and get a 10% discount on all job ads using the coupon code NDA4EVA today.
