The Ozone Project, a publisher-run digital advertising platform, has entered into a partnership with Asian Media Group. The deal will bring the group’s consumer websites into Ozone’s media portfolio, while Ozone helps Asian Media to grow its digital revenues. The latest partnership comes just two weeks after BuzzFeed and HuffPost joined the alliance.
The inclusion of Asian Media – which has websites including Eastern Eye, Garavi Gujarat, and Asian Times – brings additional breadth to the audiences offered by Ozone, particularly those from multi-generation households, Asian women, NextGen readers, and graduates.
Asian Media has also engaged with Ozone publisher services to make it easier for its titles to maximise their digital revenues. In particular, the group will utilise Ozone’s biddable management service, which will provide centralised management of all inventory and data monetisation not directly sold by Asian Media’s in-house team.
“We are thrilled to be working with The Ozone Project to introduce our consumer media brands into their portfolio, and this new partnership will allow us to benefit from Ozone’s publisher technical know-how and their expertise in working with other premium publishers,” said Aditya K Solanki, Director – third generation of the family business – at Asian Media Group. “We look forward to seeing the full impact of working with their Publisher Services team, reinventing our advertising technology set-up, and delivering more revenue into the business to fund the editorial content that is loved and trusted by our readers.”
Ozone says that Asian Media’s editorial responsibility and integrity aligns with the other publishers in the alliance, including News UK, The Telegraph, The Guardian, Reach PLC, The Independent, City A.M., Stylist, Hello!, and the aforementioned BuzzFeed UK and HuffPost UK.
“Welcoming Asian Media Group into the Ozone family is exciting from many different angles,” said Danny Spears, Chief Operating Officer at The Ozone Project. “Not only does this underline Ozone’s role as a haven for premium publishers of all shapes, sizes and guises, it also clearly demonstrates our wider purpose of ensuring advertising investment flows to those publishers who play an incredibly important role in informing, educating and entertaining both society at large, and within communities. From a broader Publisher Services perspective, we’re very keen to start working with the AMG team on so many different levels, all with the aim of securing more investment for this incredibly important publisher group.”