Publisher-powered digital advertising platform The Ozone Project has joined forces with The Trade Desk to provide advertisers with access to Ozone’s UK audience of 45 million consumers.
The partnership will make it easier for The Trade Desk’s clients to connect directly to Ozone’s group, which has now grown to an alliance of 12 premium publisher groups, including the founding members of News UK, Guardian Media Group, Telegraph Media Group, and Reach PLC.
“We are very excited to introduce Ozone’s new direct-to-publisher, fully transparent connection with The Trade Desk. This new inventory-led integration has the potential to provide approved buyers with the additional opportunity to access our scaled data and identity solutions that deliver better results for advertising in Ozone environments,” said Danny Spears, Chief Operating Officer at The Ozone Project. “Making it easier for brands to access the attention-rich, premium content across our publishers has been a core Ozone pillar since launch, and through this new partnership we are delighted to add another way for clients to engage with us.”
Ozone and The Trade Desk are aiming to deliver on a shared vision of creating a more sustainable future for quality journalism on the open internet. And, for The Trade Desk’s advertisers, it means a direct, transparent path to premium inventory.
Over the next year, the partnership will also explore the activation of the data Ozone compiles through its Ozone ID identity solution, and its advanced contextual solutions, for approved clients of The Trade Desk.
“The open internet is the linchpin of free, quality journalism – it’s through relevant advertising and a transparent digital ecosystem that the critical work of journalists can be funded. The Trade Desk is always supportive of initiatives that create a more equitable, transparent and efficient programmatic supply chain. This set of values are shared by The Ozone Project, which is of paramount importance to us,” said Dave Castell, GM of Inventory Partnerships EMEA at The Trade Desk.
“Our advertisers have direct access to quality inventory through a partner which fundamentally agrees with us about what really matters – supporting premium content and quality journalism.”