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Tommy Jeans and Vevo launch ‘Less buzz, more music’ campaign

Tommy Hilfiger, which is owned by PVH Corp, and Vevo, the music video network, have announced the Fall 2021 TOMMY JEANS “Less Buzz, More Music” campaign, inviting audiences to ‘escape the buzz of today’s hyper-connected world – from the news to social media – through the power of music.’

The campaign features artists Ray Blk and Big Zuu through live video performances created for Vevo’s original content series, ROUNDS. ROUNDS is a series of live performances by emerging and established musicians, using a 360-degree portraiture effect. To maximize impact, the “Less Buzz, More Music” campaign will be amplified through genre-targeted rotational content, served on Vevo’s Connected TV (CTV) network.

The Fall 2021 TOMMY JEANS campaign brings ‘outwear out loud’ by reimagining street-inspired style while staying true to the culture it emerged from. The “Less Buzz, More Music” campaign highlights items that speak to the personal style of the musicians, Featuring 100% recycled denim to reduce waste, water and energy consumption, the collection’s outerwear pieces are produced using 100% organic cotton and recycled shell fabric.

The “Less Buzz, More Music” campaign launched with an intimate 50-person event on August 17th. London’s most exciting and diverse artists came together to celebrate the importance of cross-cultural exchanges in music. Consisting of a discussion panel and live performances, the event invited audiences to join the conversation of culture and inclusivity in the music industry while showcasing the newest TOMMY JEANS collection