Ford launches BlueCruise social campaign
Ford has launched a European social media campaign promoting its BlueCruise hands-free driving technology, featuring adventure athlete Matthias Weger and climber William Bosi as they travel to sporting challenges in Italy and France.
The campaign centres on the idea that reducing driver workload on long journeys can help motorists arrive better prepared for activities at their destination. Content includes short-form films for social media and will run across Ford’s European channels.
The creative campaign was developed by Born Social.
Shutterly Fabulous appoints Connective3 and Powerhouse
Shutterly Fabulous has appointed agencies to deliver its first nationwide brand advertising campaign, which is due to launch later this summer.
The campaign will span multiple channels, including television, following a joint pitch for the work.
Performance marketing agency Connective3 and content production agency Powerhouse will oversee strategy, production and campaign delivery.
L&C Mortgages unveils new brand platform
L&C Mortgages has introduced a new brand platform centred on customer guidance through the mortgage process, featuring a puppet character called Lucy across social and digital advertising.
The campaign aims to differentiate the broker by focusing on the role of its advisers rather than product features, with Lucy representing the support available throughout the mortgage journey.
The rebrand and campaign were developed by Thinkingbox London.
Olympia launches new marketing campaign
Olympia London has launched a new marketing campaign as work continues on the site’s redevelopment into a mixed-use destination for events, hospitality, entertainment and business.
The “Do What’s New” campaign will run across outdoor, digital and social media, while a new large-format digital installation known as Canvas is due to open this summer with a programme of immersive visual content.
The creative campaign was developed by Truant, media planning is being handled by December19, and digital content for Canvas has been created by Pixel Artworks.
Vinarchy appoints Bountiful Cow for UK media
Vinarchy has appointed Bountiful Cow to manage its UK media account following a competitive pitch.
The agency will oversee media strategy, planning and buying across Vinarchy’s UK wine portfolio. Its first campaign supports Jacob’s Creek under the “Welcome to the Creek” platform across television, streaming, outdoor, retail and social media.
Creative work for the campaign was produced by Special Group.
ASICS launches global NOVABLAST 6 campaign
ASICS has launched a global campaign to support the introduction of its NOVABLAST 6 running shoe.
The campaign features a film showing runners moving through a city at dusk, with illuminated surroundings used to represent the energy associated with running. Supporting content has also been created for social media, retail and e-commerce channels.
The campaign was created by independent creative agency AGIT8.
Dig & Dig expands into the UK
US digital marketing agency Dig & Dig has opened a London office as part of its international expansion.
The agency said the move reflects growing demand for services covering search, social media, content, digital PR and AI-driven online discovery for both consumer and business brands.
Dig & Dig, which is part of The PHA Group, will provide its existing AI-focused digital marketing services to UK clients from the new office.
Meet The People acquires The LOOMIS Agency
Meet The People has acquired Dallas-based marketing agency The LOOMIS Agency and its digital business iluminere.
The acquisition expands Meet The People’s North American operations to 12 agency brands and more than 850 employees, strengthening its presence in the southern United States.
The LOOMIS Agency and iluminere will continue to operate under their existing brands while becoming part of the Meet The People group.
