Samsung Ads, the advertising arm of Samsung Electronics’ media division, Domino’s Pizza and Havas have released results of the first European advertising campaign to use Samsung Ads’ GameBreaks ad unit, which replaces the conventional ad with a branded, remote control-powered trivia quiz or game. The campaign delivered an engagement rate of 3.84%, and a 31% uplift in brand consideration. The results mirror those of an independent study of GameBreaks ads carried out by MediaScience in the US, which found they deliver a 53% lift in unaided brand recall, outperforming standard video ads by 1.5x. The study also found that 89% of viewers preferred GameBreaks over traditional commercial breaks.
WPP has opened the doors of One Southwark Bridge, its third London campus and fourth in the UK. This coincides with the building receiving a BREEAM Outstanding rating, a rare achievement for a refurbishment. Designed by WPP’s BDG architecture + design, One Southwark Bridge represents a deep retrofit and extension of the 1980s office building, adding 50% of usable floorspace. This collaborative campus supports WPP’s in-office working approach, prioritising employee wellbeing with dedicated spaces including a multi-faith room, a sensory room designed for neurodivergent colleagues, a parents’ room, and a wellness studio, PEACE, hosting group classes like yoga and pilates.
Integrated marketing agency Jaywing has released a new study revealing how Large Language Models (LLMs) such as ChatGPT, Gemini and Perplexity are already reshaping search behaviour and brand visibility. The research analysed more than 38,000 keywords and 200,000 AI prompts, uncovering how organic rankings influence citation frequency within AI-generated answers and where the patterns break. The findings show a clear correlation between strong organic media performance and increased presence in generative results but also highlight notable exceptions. Several brands ranking prominently on Google’s page one were barely referenced in AI answers, indicating that LLMs evaluate authority and relevance differently.
VCCP, the independent global challenger network, has announced the creation of a new PR and communications business, VCCP Roar, bringing together its leading specialist communications agencies Good Relations, Harvard, and Teamspirit. The move harnesses the combined heritage and deep expertise of Good Relations, a leading consumer and corporate communications agency; Teamspirit, a financial services PR and marketing specialist; and Harvard, a top-tier technology communications agency, to create a fully integrated cross-sector business. Headed up by CEO, Stephanie Brimacombe, VCCP Roar will be led by co-founders Lawrence Collis, Jodie Simpson, Lorna Hughes, Jo Preston and Adam Smith. The agency’s mission is to challenge the way influence is earned in an increasingly complex and AI-first world, for both consumer and B2B audiences.
Alcohol Change UK — the charity behind the Dry January® challenge — has partnered with impact-first creative agency Shape History to launch its 2026 marketing campaign. Live from 17 November 2025, the campaign takes a playful but thought-provoking look at the growing number of reasons why many people feel motivated to take a break from alcohol, cut back or choose not to drink. Since its launch in 2013, the annual Dry January® challenge has played a defining role in helping people reset their relationship with alcohol using evidence-based tools and resources, backed by empowering communications. The promotion of the 2026 Dry January® challenge will run across digital and social channels from November through January, with a creative and paid advertising campaign by Shape Histor, alongside a PR campaign from purpose-driven PR agency SHOOK.Digital gifting platform Prezzee is using innovative AI-powered technology to bring festive magic this Christmas. As part of its Magical Moments series, Prezzee is launching two new personalised digital gifting experiences – Santa’s Nice List Nominations and The Magical Christmas Carollers – designed to enhance gift giving this festive season. Each experience blends the joy of personalisation with the most special time of the year: in Santa’s Nice List Nominations, families can nominate a child to receive a personalised message ‘from Santa’ himself, celebrating the recipient’s good deeds with their name, photo, and an individual note of recognition – all beautifully paired with the option to purchase a special-edition Prezzee gift card. The project will be promoted via a multi-channel strategy including a range of mid-size and micro influencers partnerships. A multi-strand PR strategy will target national, regional and consumer media across each continent where Prezzee operates, which in the UK will be led by Antidote Communications. All user-generated content will be shared using the campaign hashtag #PrezzeeMagicalMoments.
