Jellyfish, part of the Brandtech group, has announced a major breakthrough for advertisers on Google Ads. Its proprietary tool, Share of Model™, launched in late 2024, can now turn AI-driven brand perception analysis into direct optimisations for Performance Max (PMax) campaigns. In practice, the technology identifies gaps between how AIs perceive a brand and the brand’s advertising messages. It then automatically generates Search Themes aligned with users’ real intentions, enhancing both the relevance and efficiency of campaigns at scale. With this move, Jellyfish becomes the first company to leverage brand perception from AIs like Gemini and ChatGPT to automatically generate ad optimisations.
Stagecoach, the UK’s largest bus and coach operator, has appointed Bountiful Cow, part of the7stars media group, as its new strategic media planning and buying agency. The appointment follows a competitive pitch process involving six agencies, including the incumbent. Bountiful Cow has been retained for an initial three-year term and will serve as Stagecoach’s strategic media partner, focusing on delivering strong strategic input, innovative solutions across multimedia campaigns, and driving targeted results that align with the company’s core strategic growth objectives across both national and local markets.
The Brief, an AI agency and creative automation platform for marketers, has launched The Agency Package, a tailored suite of AI tools and services designed specifically for studios, creative agencies, and networks. The new offering provides agencies with a plug-and-play AI creative department that accelerates production and scales creative output while preserving full creative control. The Brief’s testing showed that content creation output could increase by up to ten times per month for the average agency campaign, with most agencies seeing at least a doubling of their current output. The suite enables users to build static, HTML5, or video ads instantly and export them across every major ad network, including Meta, Google, CM360, DV360, and Veeva.
Full-service communications agency krow Group has launched its latest campaign for South Asian flour brand Elephant Atta, building on its brand platform “Home is where the Elephant is” to welcome newcomers from India to the UK. While well established in the UK within south Asian communities, many of the newcomers moving from India to the UK are unfamiliar with the Elephant Atta brand. The campaign focuses on raising awareness and encouraging usage of Elephant Atta’s Chakki Gold range. The campaign features rising star Kyati Bhardwaj, portraying a newcomer finding her place in the UK. The campaign stands as a celebration of diversity and inclusion, shining a light on the ambitions and dreams of those who come to the UK to build a new life, and the role that food – and Elephant Atta – can play in helping them feel a sense of belonging. The campaign will be going live across CTV, cinema, and own channels throughout December.
The Fifth, SocialChain’s influencer arm, has been appointed by loveholidays as its influencer partner, following a competitive pitch. The appointment follows a fast-paced, bespoke pitch process managed by Ingenuity+ and the appointment of the online travel agency’s lead creative agency, ARK, in September 2025. loveholidays, the UK’s fastest-growing travel agent, is reinforcing its commitment to brand building alongside its existing performance marketing strategy to fuel its growth in Europe. An integrated team from SocialChain and The Fifth will lead on influencer strategy and delivery, supporting loveholidays to evolve its positioning as a challenger in the travel industry .
HSBC UK and TikTok, in partnership with value-driven social media agency GH05T, have unveiled the latest extension of HSBC UK’s “We Know Wealth” campaign, The Wealth Exchange, an exclusive creator experience. The event marked HSBC UK’s first official event collaboration with TikTok. Designed to explore what wealth really means in 2025, the event invited six leading finance and lifestyle creators to share their own interpretations of wealth, not just financially, but as the freedom to explore, learn and live well. Hosted at Battersea Power Station’s Lift 109, the evening blended creative workshops and reflective sessions, including meditation and scent-based travel exploration, alongside individual sessions with HSBC UK’s Wealth Advisers to discuss the creators’ wealth ambitions. These moments were captured and reimagined through TikTok content, launching across the platform today as creators share their personal overviews of the experience.
Disney+ has unveiled its festive campaign and new creative platform, ‘A lifetime of great stories’, created by creative agency of record VCCP. The ‘A lifetime of great stories’ platform is rooted in Disney’s 100-year heritage of storytelling, while also celebrating the modern, award-winning stories across a brilliant slate of movies, TV shows and exclusive originals available on Disney+. At the heart of the campaign is a 60” cinematic film, directed by Frédéric Planchon through production company Academy Films, supported by VCCP’s content studio Girl&Bear. The campaign, led by Sophie Long, Director of Brand at Disney+ will run across EMEA, spanning TV, cinema, social, digital video, out-of-home and brand activations. Media planning and buying is led by Publicis Imagine.
Independent marketing agency Affinity has launched Media+™, a bespoke two-part solution that uncovers, quantifies and fixes media waste to unlock the full potential of the marketing budgets of brands of all sizes. With budgets spread across hundreds of platforms, formats, and data silos, and an estimated 70% of spend now in digital channels, it’s harder than ever to pinpoint what’s truly driving growth. By combining advanced analytics, AI-powered insights, and strategic expertise, Affinity’s Media+™ gives marketers a clear answer to one critical question – “What’s actually working?” – and redirect that wasted investment back into attributable and measurable effectiveness.
Agent, the full-service marketing agency with studios in Liverpool and Manchester, has confirmed its appointment by the Independent Football Regulator (IFR) to incept and create their new brand and digital presence, following a competitive pitch process. The IFR was established this year by the Department for Culture, Media and Sport (DCMS) to protect and promote the sustainability of English football for the benefit of fans and local communities, from grassroots clubs to Premier League champions. Agent also developed a highly effective full new website and Customer Relationship Management (CRM) system, which further conveys the impactful new brand.
A new film from Toyota, Pidge vs. Pigeon has taken flight, featuring legendary Australian fast bowler Glenn ‘Pidge’ McGrath in a face-off against the ultimate rival – a British pigeon. The short film is released ahead of the highly anticipated Ashes Cricket series, which starts on Friday (21 November) in Perth, Australia. In the build-up to the competition, McGrath, a six-time Ashes winner, made his usual emphatic prediction of a 5-0 series win for Australia. That’s now been challenged by the pigeon, introduced as an “outfield specialist”, in its own forecast from Worcestershire County Cricket Ground, McGrath’s former English club. While McGrath maintains his 5-0 prediction, the pigeon delivers a dramatic verdict that sees the Ashes going to England with a 3-2 victory. The production agency for the campaign was FEED, while the distribution was handled by Hope&Glory.
