No Brainer launches search and discovery platform
Independent agency No Brainer has launched Seer, a proprietary platform designed to help brands identify growth opportunities across search, AI and social media channels.
The platform combines SEO, answer engine optimisation (AEO), social discovery and digital PR data into a single dashboard, allowing marketers to assess visibility and potential revenue opportunities across multiple digital touchpoints.
Seer was developed in-house by No Brainer in partnership with AI consultancy NoCodeLab.ai and forms part of the agency’s new Search + Discovery proposition. The agency said additional AI-powered products are in development.
Birmingham agencies win European transport brief
Birmingham agencies One Black Bear and SHC Digital have been appointed by airport transfer operator Flibco to deliver a pan-European digital marketing campaign.
The agencies will work together on paid social, display and digital activity aimed at building awareness and driving bookings across key markets including Belgium, France and Italy.
Production is already underway, with the partnership also securing an additional brief to support Flibco’s Door2Gate transfer service. The campaign will require localisation across multiple languages and markets.
Cedarwood Digital extends Mattress Online partnership
Manchester-based agency Cedarwood Digital has extended its partnership with retailer Mattress Online.
The renewed agreement will see Cedarwood continue to provide SEO and digital PR services, with a focus on improving search visibility, brand awareness and online authority.
The partnership will continue to cover technical SEO, content strategy and digital PR activity as search behaviour evolves and brands seek greater visibility across multiple channels.
VIEVE appoints Wonderhood Design for brand project
Beauty brand VIEVE has appointed Wonderhood Design to lead a brand strategy, identity and packaging review following a competitive pitch.
The project will include work on brand positioning, purpose, personality and tone of voice, alongside the development of a refreshed visual identity system and packaging design.
Wonderhood Design will support VIEVE as the cosmetics company looks to scale its brand presence following recent investment backing.
Leo UK develops charity-focused Strava campaign for Postcode Lottery
Leo UK has created a new campaign for Postcode Lottery in partnership with fitness platform Strava.
The “Crowns for Causes” initiative encourages users to complete activity-based challenges on Strava, with participation unlocking charitable donations funded by Postcode Lottery. The campaign has a target of unlocking £5 million for selected charities.
Media planning and buying is being handled by the7stars alongside Postcode Lottery’s in-house media team. The campaign will run across social, radio and influencer channels.
Nexer Digital and Deque form accessibility partnership
Nexer Digital has been named a global partner of accessibility technology company Deque Systems.
Under the agreement, Nexer will provide accessibility consultancy, audits, training, testing and regulatory guidance across markets including the UK, Sweden and Germany, supported by Deque’s accessibility software and testing tools.
The partnership aims to help organisations address accessibility requirements and integrate accessibility considerations into digital products and services throughout the development process.
