EasyJet and EasyJet holidays have launched a new campaign for the winter sales period, moving away from the traditional “big shoot” model toward one that is more focused on short-form, social-style content. The ‘Big Orange Sale’ campaign is built entirely from content shot by creators from across Europe. It consists of a series of 20” films, as well as social-first and static assets, and represents the latest iteration of EasyJet’s ‘Get Out There’ brand platform. The new strategic and creative approach was ideated by VCCP, who worked closely with Oliver, T&Pm, and Kepler. The campaign will run across TV and VOD, OLV, audio, social video and static, plus display, web and app until 4 February.
Digital marketing agency Spike has been appointed by international media business, Bauer Media Group, to drive organic search growth for its automotive website, Parkers.co.uk. Spike will be working closely with the team at Parkers to provide organic search auditing support to improve the automotive media brand’s commercial performance.
Strategy and creative agency &above has announced the win of a new business transformation project for Syncron. &above’s role is to support Syncron in its bid for category ownership. Throughout the next 12 months, the &above team will support Syncron as they seek to transform their services into a scalable tech product through product marketing, video storytelling, and deliver brand and content.
