O2 has launched a new campaign ‘Only O2/Switch Up’ in partnership with VCCP London. This new integrated campaign is the third chapter of the ‘Only O2’ trilogy, which visualises the benefits available to O2 customers, and highlights the unique freedom and flexibility available with O2 Switch Up, a service that allows customers to swap their phones every 90 days without the need to pay off the remainder of their previous contract first. The campaign features a 40-second film that follows Bubl and friends, this time at a running club, and focuses on protagonist Sophie, who seems to have a brand-new mobile every time she meets up with her running club because she uses O2 Switch Up. The film airs tonight (Friday 23 August) at 8pm on ITV1 during Coronation Street.
RAPP, a global precision marketing agency, has been appointed by B&Q, the UK’s largest home improvement retailer, to accelerate their customer-centric transformation. Tasked with an unwavering focus on customers, RAPP will work to transform the way the brand engages with consumer and trade customers, focusing on developing a comprehensive CRM and Loyalty experience underpinned by extensive customer insight to drive personalised customer interactions. The partnership comes at a significant time for B&Q as it looks to revolutionise how it connects with its audience on a one-to-one basis.
Virgin Media O2 has launched the third chapter of its ‘To Better and Beyond’ campaign, ‘Walrus Whizzer,’ an integrated campaign from VCCP. The film, which is advertising Virgin Media’s broadband, features a walrus hopping on to a speedboat and taking control of it. The campaign will run until 27 October across cinema, TV, video-on-demand, online, digital out-of-home, social, and radio. VCCP worked with its content creation studio Girl&Bear, Swedish artist and director Andreas Nilsson, production companies Biscuit Filmworks and Untold Studios, and creative digital agency Bernadette, with media planning and buying managed by MG OMD.
Petcare brand Hartz has partnered with creative and media agency of record Cutwater to launch a social-forward campaign. The campaign, titled “Unconditional Love Confessions,” captures pet parents admitting the peculiar behaviors and constant needs they secretly find endearing about their dogs and cats. The confessions include remembering a dog’s birthday over a husband’s, feeding a jealous fur baby in a high chair, as well as bonding with an elderly, furry companion via howling. The push signals the first significant marketing initiative on a masterbrand-level for Hartz.
Millwall FC’s dedicated LGBTQI+ team Millwall Romans has partnered with global creative PR agency, The Romans. Formed in 2006, Millwall Romans play in the London Unity League where they have been crowned champions for the past two seasons. The partnership builds on Millwall Romans’ mission of uniting LGBTQI+ footballers, fans and allies, as well as showcasing The Romans’ commitment to diversity in both PR and sport. The Romans’ logo will feature on the front of Millwall Romans’ home and away shirts for the 2024/25 campaign which will be sported by Millwall Romans’ First Team, as well as the Pride team that plies their trade in Division Two of the Unity League.
Luxury children’s brand, Trotters, has appointed web design and development agency Kitty for an online overhaul. Kitty will be redesigning and developing the website, as well as deploying CRM, CRO, SEO and analytics. The new web design will prioritise the experience of mobile-users and align more with Trotters’ high-end brand identity.
A new campaign encouraging residents of Greater Manchester to ‘cotton on’ to the impact their old clothes and textiles could have on the planet has launched. Each year thousands of tonnes of textiles are thrown away in Greater Manchester, with 16,700 tonnes put in general waste bins in 2023/24, and the Cotton On initiative aims to change this. The campaign was devised by the Greater Manchester Combined Authority’s Recycle for Greater Manchester (R4GM) in partnership with independent Manchester advertising agency, BuyMeMedia, and is expected to reach 1,000,000 people throughout Summer and Autumn. On top of radio and digital adverts, there will be an out-of-home campaign featuring eye-catching adverts strategically placed in high footfall retail destinations such as the Arndale Centre, Merseyway Shopping Centre, Redrock and the Trafford Centre to grab the attention of those shopping for Summer clothes. A two-week exhibition will also take place in Stockport town centre as part of the campaign, showcasing a giant washing line draped with the types of clothing and accessories suitable for recycling, as well as campaign-branded floor tiles and a series of floor-to-ceiling ad boards.
B2B PR and marketing agency Skout is venturing into the sectors of creative automation and learning and development and has two new clients in these areas: CHILI publish and Mentor Group. CHILI publish is a creative automation company, with an AI-powered platform, known as CHILI GraFx, that produces multichannel graphics on a large scale and helps reduce the time taken to market new products. Skout will be supporting the creation, development, and distribution of CHILI publish’s upcoming research report. Mentor Group is a revenue transformation company that helps organisations across the globe achieve their revenue goals through its consultancy and enablement solutions. Skout will be working closely with the media to communicate Mentor Group’s vision, enhancing the business’ voice in the media marketplace.
In partnership with One Agency, The Ordinary has unveiled their brand new skin and bodycare products using augmented reality (AR), a new venture for both the agency and their partner skincare visionaries. The Ordinary commissioned a custom mural to introduce the public to their 3 brand new skincare and bodycare products: Natural Moisturising Factors + Inulin Body Lotion, Salicylic Acid 0.5% Body Serum, Niacinamide 5% Face and Body Emulsion. One Agency chose to go beyond a traditional mural, settling on an AR style campaign where viewers can scan a QR code on the display and the products magically come to life in 3D form right in front of their eyes.
