Interviews, insight & analysis on digital media & marketing

In today’s dynamic marketing landscape, the integration of programmatic digital out-of-home (pDOOH) within a larger omnichannel marketing mix has emerged as a powerful strategy. Breaking free from a siloed approach is enabling advertisers to create an inclusive media mix and establish more cohesive, measurable consumer journeys.  

Now, five years on from the launch of pDOOH, JCDecaux, in association with New Digital Age, is launching a new free-to-enter awards event to shine a spotlight on the very best DOOH campaigns from the UK over the past year.

In a twist to the secretive, behind-closed-doors judging process normally associated with ad industry awards, the JCDecaux Programmatic DOOH Live Awards will be judged live at an engaging and interactive afternoon event in London. 

Alongside an expert judging panel, the gathered audience will be able to cast their votes for their most innovative campaigns, while the public will also have their say on the People’s Choice award.

The JCDecaux Programmatic DOOH Live Awards 2024 are completely free to enter with an ‘audition tape’, light-touch entry process that doesn’t require a lot of time (or budget) to complete.

Download JCDecaux Awards Entry Kit

A quick guide to making a video entry

Awards Categories and Enter Here

The Event

If you are interested in attending the awards, click here to find out more.

When: 2.30pm – 7pm on 24th April 2024

Where: Aures London, 18 Leak Street, London, SE1 7NN

Contact: awards@bluestripegroup.co.uk

Timeline

  • 15th January
    Entries now open
  • 8th March
    Entries close
  • 1st April
    Short list announced
  • 24th April
    Live judging awards event
“Having watched the pDOOH landscape evolve over the past five years, we’re proud to launch the UK’s only awards designed to specifically recognise the most innovative and impactful campaigns created by agencies, technology platforms, and brands. By breaking free from the conventional awards scene, we’re proud to bring to the market an awards series with a difference.”
Mark Bucknell
Chief Commercial Officer, JCDecaux UK
“In a relatively short space of time, pDOOH has established itself as one of the fastest growing and most exciting channels available to advertisers. The flexibility of the channel has allowed tremendous creativity and innovation, with pDOOH capable of playing a variety of important roles within an omnichannel campaign. NDA is delighted to partner JCDecaux in launching these new pDOOH-focused awards.”
Justin Pearse
Editor, NDA