In today’s dynamic marketing landscape, the integration of programmatic digital out-of-home (pDOOH) within a larger omnichannel marketing mix has emerged as a powerful strategy. Breaking free from a siloed approach is enabling advertisers to create an inclusive media mix and establish more cohesive, measurable consumer journeys.
Now, five years on from the launch of pDOOH, JCDecaux, in association with New Digital Age, is launching a new free-to-enter awards event to shine a spotlight on the very best DOOH campaigns from the UK over the past year.
In a twist to the secretive, behind-closed-doors judging process normally associated with ad industry awards, the JCDecaux Programmatic DOOH Live Awards will be judged live at an engaging and interactive afternoon event in London.
Alongside an expert judging panel, the gathered audience will be able to cast their votes for their most innovative campaigns, while the public will also have their say on the People’s Choice award.
The JCDecaux Programmatic DOOH Live Awards 2024 are completely free to enter with an ‘audition tape’, light-touch entry process that doesn’t require a lot of time (or budget) to complete.
If you are interested in attending the awards, click here to find out more.
When: 2.30pm – 7pm on 24th April 2024
Where: Aures London, 18 Leak Street, London, SE1 7NN
Contact: awards@bluestripegroup.co.uk
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
Please send all editorial enquiries to: editorial@newdigitalage.co.uk
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