New Digital Age

Bluestripe Group partners with The Advisory Collective to launch AdVantage to help adtech companies cut through in the UK

The Advisory Collective has partnered with Bluestripe Group to launch AdVantage, a new combined proposition designed to help companies both enter and grow within the UK market. The collaboration brings together go-to-market advisory with marketing and PR capabilities, aiming to offer a more complete route for vendors seeking cut-through via a comprehensive market realignment program.

Selling the Sellers: Why PR and sales need each other more than ever

Bluestripe Group and New Digital Age brought together a group of senior sales leaders from the digital advertising industry at the Union Club this month for the first Selling the Sellers roundtable, a companion piece to the long-running Marketing the Marketers series. Where that initiative focused on helping marketers in our industry, this one turned the lens on the sales side of the business, and on the gap that too often opens up between what marketing produces and what sales can actually use

Outernet CEO Philip O’Ferrall: Why Experiences Are Becoming the Most Powerful Media Channel

Philip O'Ferrall is a visionary leader at the intersection of media, technology, and culture. Formerly Executive Vice President, Managing Director at Viacom, where he spent over 15 years shaping digital strategy across global brands like MTV and Nickelodeon, he is now the CEO of Outernet Global, the immersive media district in London that has quickly become the UK's most visited attraction.