In today’s dynamic marketing landscape, the integration of programmatic digital out-of-home (pDOOH) within a larger omnichannel marketing mix has emerged as a powerful strategy. Breaking free from a siloed approach is enabling advertisers to create an inclusive media mix and establish more cohesive, measurable consumer journeys.
Now, five years on from the launch of pDOOH, JCDecaux, in association with New Digital Age, is launching a new free-to-enter awards event to shine a spotlight on the very best DOOH campaigns from the UK over the past year.
In a twist to the secretive, behind-closed-doors judging process normally associated with ad industry awards, the JCDecaux Programmatic DOOH Live Awards will be judged live at an engaging and interactive afternoon event in London.
Alongside an expert judging panel, the gathered audience will be able to cast their votes for their most innovative campaigns, while the public will also have their say on the People’s Choice award.
The JCDecaux Programmatic DOOH Live Awards 2024 are completely free to enter with an ‘audition tape’, light-touch entry process that doesn’t require a lot of time (or budget) to complete.