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Incubeta unveils new brand identity as a ‘next generation digital growth partner’

Digital marketing group Incubeta has revealed its new brand identity.

Incubeta is a team of over 440 marketers working across 17 offices globally for clients including Google, Hyundai, Netflix, HBO and L’Oréal. The group delivers services across full spectrum of digital disciplines at every brand touchpoint, from awareness to fulfilment.

The relaunch unites its specialist teams under one Incubeta brand.

Incubeta’s new ‘Upgrade your Growth’ narrative emphasises how the business will grow alongside its clients. The Incubeta group has grown 20-fold over the past seven years. The unification of its specialisms aims to ensure Incubeta remains at the forefront of innovation and positions the company as the new generation of digital growth partner – transparent, accountable and agile.

Lars Lehne, Group CEO of Incubeta, said: “We are thrilled to unveil this new positioning representing the next chapter in our own growth story. Knocking down the silos of marketing and bringing our specialist teams together to build world-class solutions, helps our clients and partners deliver meaningful growth. While the Incubeta family will have a different look, what won’t change is the quality of our services and commitment to delivering outstanding work.” 

Incubeta was founded in 2011 when the company Interface made the reverse acquisition of IncuBeta Holdings. It now operates across 17 countries with offices in most major cities across the world.

In 2013, Net Media Planet (NMPi) was acquired, followed by DQ&A in 2016, creative specialists Joystick in 2018 and most recently ecommerce experts Groundswell in March 2021.

Incubeta is a client of Bluestripe Communications, owned by Bluestripe Group, owner of New Digital Age.


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