Hiscox launches TV version of campaign
Hiscox has launched a TV version of its “The Most Disastrous Campaign Ever” work to show the kinds of risks small businesses face. The campaign was created by Uncommon Creative Studio, with media planned and bought by Mediaplus UK, and extends previous print, radio and out-of-home activity.
The new executions deliberately show the ad “going wrong” in different ways, including glitches, upside-down playback and missing visuals. Hiscox says the work is intended to reinforce its focus on business insurance for small firms.
Ancestry rolls out new platform
Ancestry is launching a new international campaign called “Questions & Ancestors” across the UK, Australia, Canada and New Zealand. The work was developed by JOAN London and will run across TV, online video, social, partnerships, digital display and search.
The campaign is built around the idea of using family history to answer personal questions about identity and origins. It is designed to improve understanding of Ancestry’s services while supporting future creative rollout across markets.
Thatchers uses summer occasions
Thatchers Cider has launched “Brighter Days Call for a Better Cider”, an integrated campaign focused on summer occasions in the UK. The work was created by Initials CX with support from Aardman and covers activations, experiential activity and retail communications.
The campaign moves away from weather-led summer clichés and instead focuses on social moments such as festivals, pub gardens and cricket matches. It is intended to support Thatchers’ shopper activity and broader brand communications.
Coral updates Rewards Grabber
Coral has launched a campaign for its 1980s-themed Rewards Grabber platform. The work was created by Wonderhood Studios and will run across TV, BVOD, out-of-home and social.
The campaign uses 1980s visual cues and gameplay references to present the product in a nostalgic format. Coral says the work is part of its wider brand platform and is designed around free-to-play rewards.
Hallam adds three clients
Hallam has won new work from Millpledge, Ecology Group and DataIQ. The agency will handle website development, branding and digital PR across the three accounts.
Millpledge’s project focuses on a new website, Ecology Group’s brief covers brand evolution, and DataIQ’s work centres on PR and search visibility. Hallam says the briefs reflect growing demand for B2B digital support.
Verde Digital takes on fashion SEO
Verde Digital has been appointed by Manchester fashion brands bound and UN:IK to lead organic search strategy. The work includes on-page SEO, technical SEO, Shopify SEO and ecommerce SEO.
The aim is to improve discoverability beyond branded search and support longer-term organic revenue growth. Verde Digital said the brands have opportunities to grow visibility in premium menswear and through collaboration-led search demand.
HOKA activates Hackney Half
HOKA marked its first year as title sponsor of the Hackney Half Marathon with a city-wide campaign created by Jellyfish. The work included murals, Lime bike branding, Citymapper placements, wildposting and social activity.
The campaign was designed to embed the brand into the Hackney running community rather than rely on a standard sponsorship approach. It used local landmarks and race-weekend touchpoints to build awareness and participation.
Livity backs youth consultation
Livity has launched “Enter The Group Chat” to support the UK government’s Growing Up Online consultation. The campaign aims to increase participation among 13- to 18-year-olds and was developed with youth-led input.
Activity includes social content, community partnerships, youth discussions, a hackathon in Oldham and outreach through FE college networks. The campaign also involves partners including OnSide, Salford Lads Club, Media Smart, Next Gen Media, Google and YouTube.
Ultimate Sevens partners with OS Studios
Ultimate Sevens has announced a partnership with OS Studios to shape its live broadcast, content and fan engagement strategy. The collaboration is intended to support a new global rugby sevens competition designed for digital-first audiences.
The partnership includes creator integration, social-first storytelling and a pitch-side fan hub. It also places equal emphasis on men’s and women’s competition and on emerging players.
Immediate appoints performance lead
Immediate has appointed Charles Cox as Performance Marketing and Acquisitions Director. He joins from Mindvalley and will oversee top-of-funnel marketing, subscriptions acquisition and performance marketing.
Immediate said the hire supports its subscription growth across brands including Radio Times, Good Food, HistoryExtra and Nutracheck. Cox will report to Jess Burney, Managing Director, Customer Marketing and Subscriptions.
Morrisons renews Clarkson’s Farm sponsorship
Morrisons has renewed its exclusive sponsorship of Prime Video’s Clarkson’s Farm for a second year. The deal was brokered by Zenith UK and the creative was developed by Leo UK.
The campaign will include TV idents, Amazon placements, Prime Video and Fire TV exposure, and social clips. Morrisons says the work continues its focus on British farming and the route from field to fork.
Kopparberg launches summer campaign
Kopparberg has launched “Bring Me Sunshine”, an integrated campaign created with Neverland. The campaign spans product packaging, film, out-of-home, social, digital and activation activity.
The work is positioned around a more grounded view of summer and aims to connect with Gen Z through originality and self-expression. Media was planned and booked by the7stars.
