In the latest It’s Always Media Thursday podcast, Editor Justin Pearse and Publisher Andy Oakes return for another discussion of the ins and outs of a week in digital media and marketing.
We’re joined by special guest Marco Bertozzi, President EMEA, Whalar who talks about why influencer marketing is such a natural next step in a career defined by being on the front line of digital’s evolution.
And we discuss the impossibility of being cynical about the return of Cannes Lions.
As he says: “Only the most cynical of people could have a problem with hanging out in Cannes after the last couple of years. It’ll have a renewed vigour and the people going will have a lot of energy to be part of this immense real-life opportunity.”