Interviews, insight & analysis on digital media & marketing

It’s Always Media Thursday podcast with special guest Marco Bertozzi, President EMEA, Whalar

In the latest It’s Always Media Thursday podcast, Editor Justin Pearse and Publisher Andy Oakes return for another discussion of the ins and outs of a week in digital media and marketing.

In a busy week for real-world industry events, we celebrate the return of both Mediatel’s Future of Brands event and the IAB’s flagship Engage.

We’re joined by special guest Marco Bertozzi, President EMEA, Whalar who talks about why influencer marketing is such a natural next step in a career defined by being on the front line of digital’s evolution.

And we discuss the impossibility of being cynical about the return of Cannes Lions.

As he says: “Only the most cynical of people could have a problem with hanging out in Cannes after the last couple of years. It’ll have a renewed vigour and the people going will have a lot of energy to be part of this immense real-life opportunity.”


More posts from ->

Related articles


My Digital Hero: Barney Worfolk-Smith, MD, EMEA, DAIVID

Barney Worfolk-Smith is MD, EMEA, DAIVID. He’s workedin been in digital “since the agencies started ‘digital’ departments as a catch all to deal with that ‘internet stuff'”.  After leaving RealPlayer in 2009, he joined ChannelFlip which sold to Elisabeth Murdoch’s Shine in 2011. After a stint at Unruly, he launched social creative agency, That Lot, selling to Weber Shandwick in 2018. He is now heading up DAIVID, founded by another former Unruly executive, Ian Forrester.