Kinesso, a performance marketing agency within IPG Mediabrands, has launched a solution aimed at helping brands to optimise campaign performance in the post-cookie world.
The Emerging Tech Assessment (ETA) measures campaign success by analysing clients’ cookieless digital media investments across channels – categorising this spend into high, medium, and low risk. The ETA also promises to provide brands with a qualitative review of their readiness to adopt next-generation strategies.
“Amid the greatest evolution to privacy our industry has seen in decades, we are future-proofing clients to ensure they continue to deliver desired business results,” said Chloe Hawking, CEO UK&I and President EMEA at Kinesso. “Kinesso’s ETA helps clients by providing detailed risk analysis and tech readiness assessments, ensuring we can continue to be a trusted advisor in a post-cookie world.”
The three key benefits of the ETA being touted by Kinesso are:
- Sophisticated risk analysis – “detailed and advanced” risk examination of digital media spend across channels and partners
- Tech readiness assessment – qualitative evaluation of the brand’s current tech stack
- Customisation – a personalised approach for each brand
“The team here at KINESSO have been working behind the scenes for a long time on ETA, making certain that it provides the greatest value for clients possible,” Martin Beauchamp, Chief Product Officer at Kinesso UK&I. “This is a compass guiding us toward a future where our clients are bridging the gap between reliance on cookies to a modern multi-faceted approach that is required.”
