Interviews, insight & analysis on digital media & marketing

Love, Truth and Lies in Digital Media: Amy Kean meets Media Lad

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Love, Truth and Lies in Digital Media: Amy Kean meets Media Lad by Justin Pearse

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When it comes to creative hiring – act, don’t react. Here’s why

The best branding agencies are the ones that really interrogate a brief: they don’t take a packaging redesign brief at face value, for instance – instead, they look at the brand itself as a holistic entity. Is it really just about packaging, or does the entire brand identity need an overhaul? What would make this brand a leader in its category? How can we future-proof it?