Love, Truth and Lies in Digital Media: Amy Kean meets Media Lad by Justin Pearse
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Patrick Collister, NDA’s monthly creative columnist, is the Curator of The Caples Awards, Editor of Directory and a friend to Ad-Lib.io.
At first glance – this may come across as potentially a quite lazy post, and I am hoping the team at NewDigitalAge agree to publish this piece as it is essentially a repost.
But that is the whole point. Hear me out
Barely a week goes by without news surrounding the emergence of attention as a metric. Two pieces that caught my attention recently (sorry) were Mark Ritson’s article ‘Pay attention to Attention’ in Marketing Week and the IAB Australia’s ‘Attention Measurement Landscape’ report.
Patrick Collister, NDA’s monthly creative columnist, is the Curator of The Caples Awards, Editor of Directory and a friend to Ad-Lib.io.
This week we have a big NDA News Roundup with appointments and people moves from Immediate Media Co, MiQ, Azerion and much more
According to the latest Advertising Association/WARC Expenditure Report, UK advertising spend grew for the ninth consecutive quarter in Q3 2022, rising 4.3% to reach £8.5 billion.
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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