Interviews, insight & analysis on digital media & marketing

Love, Truth and Lies in Digital Media: Amy Kean meets Media Lad

Love, Truth and Lies in Digital Media: Amy Kean meets Media Lad by Justin Pearse

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One year on, what has really changed?

At first glance – this may come across as potentially a quite lazy post, and I am hoping the team at NewDigitalAge agree to publish this piece as it is essentially a repost.

But that is the whole point. Hear me out

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Adam Chugg: The perils and pitfalls of optimising for attention

Barely a week goes by without news surrounding the emergence of attention as a metric. Two pieces that caught my attention recently (sorry) were Mark Ritson’s article ‘Pay attention to Attention’ in Marketing Week and the IAB Australia’s ‘Attention Measurement Landscape’ report.

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Patrick Collister: More is less

Patrick Collister, NDA’s monthly creative columnist, is the Curator of The Caples Awards, Editor of Directory and a friend to Ad-Lib.io.