Independent digital marketing agency Mediaworks has refreshed its approach to Search Engine Optimisation (SEO), reflecting the evolution of SEO from a discipline into a highly complex and dynamic function.
Mediaworks is positioning itself at the forefront of this evolution with the development of innovative solutions to address the challenges of the modern SEO environment. Transitioning from a focus on keyword optimisation, SEO now demands a multifaceted approach that encompasses user behaviour, technical expertise, and content strategy.
Search engines, such as Google and Bing, have developed into sophisticated platforms that prioritise user experience and content quality. This evolution has necessitated corresponding advancements in SEO practices. Today’s SEO landscape is characterised by increasing competition, rapid technological advancements, and evolving user expectations.
Dr David Norris, Mediaworks Group Operations Director (pictured above), believes that, to succeed, businesses must adopt a strategic approach focusing on understanding user intent, creating high-quality content, and optimising website performance across multiple platforms.
He said: “The SEO landscape has evolved dramatically. Recognising the need to adapt, we’ve completely revolutionised our SEO approach in the past eight months. By investing significantly in our team, processes, and procedures, we’ve developed a new methodology that continues to allow us to be focused on delivering a performance-first mindset that propels our clients ahead of their competition.”
A new team with specialist cutting-edge skills and innovative thinking has been recruited to support Mediaworks’ client base and share best practices across different sectors.
Jack Minot, Organic Search Director, added: “SEO is more than content creation, keyword stuffing and backlinking. It’s evolved into a whole service offering. The Mediaworks team is all about audience understanding and insight to drive our technical approach to SEO through our team of experienced developers rather than how most agencies deliver through traditional SEO executives.”
Mediaworks’ recent client wins include Odeon, SEFE Energy, Travis Perkins, and Lumo.
