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NDA Agency News: BBDO, McCann, MediaCom, and more

Two years after launching its Spiced Rum, Bacardí has debuted a spot called ‘Domino’, which features a woman entering a house party with a bottle of the beverage and beginning a ‘domino effect’ of dancing – all set to a Soca tune. The spot was concepted by BBDO New York and is running across TV, video-on-demand, Instagram, Facebook, and YouTube in North America and Western Europe.

McCann Worldgroup has announced the launch of a podcast series featuring leaders, thinkers, creators and influencers in unstructured, unscripted, and unrehearsed conversations. The ‘MW Presents: Spontaneously Candid’ series is hosted by McCann Global Chief Strategy Officer Harjot Singh. The first three guests are Bill Kolb, Chairman and CEO of McCann Worldgroup; Kathleen Hall, Chief Brand Officer at Microsoft; and Dan Carucci, Chief Medical Officer at McCann Health.

Accrington-based online value retailer has launched its Christmas brand ad campaign, voiced by actor and TV personality Joe Swash. Developed and created by MediaCom North and Cheetham Bell, the #TeamEarly campaign is led by a series of 30-second TV ads, as well as ITV co-branded ads showing Joe getting ready for the festivities. The campaign will be supported across digital, email, social, and radio. And a squad of influencers will support a competition for customers to win £1,000 in Studio vouchers. Studio has also teamed up with Global’s Heart radio station on promotional activity, social, and sponsorship.

Nielsen company Gracenote has partnered with IPG Mediabrands to support the agency group’s client diversity, equity, and inclusion initiatives. Through the licensing of Gracenote Inclusion Analytics, Mediabrands will gain new visibility into the gender, race, ethnicity, and sexual orientation of talent appearing in linear and streaming TV programming. The aim is to use this added visibility to further help clients to effectively reach key target audiences, meet critical marketing objectives, and delivery on diversity, equity, and inclusion initiatives.

Hair and beauty booking platform Treatwell has appointed Joint as its creative agency to work on brand strategy as well as developing an integrated ad campaign to launch later this year across key European markets. Joint won the business without a pitch.

Wongdoody, an Infosys-owned creative agency, has launched a bespoke service to help businesses reimagine their customer experience and accelerate the pace of their transformation. StudioNext combines senior design resources and playbooks, agile coaches, domain experts, a ‘next-gen’ pipeline of talent from ‘top’ universities, and an award-wining studio space supported by the scale of off-shore resources. The service focuses on innovation and efficiency to define, design, and deliver new strategies, services, products, and experiences.

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