Interviews, insight & analysis on digital media & marketing

NDA Agency News: Go Up, The Kite Factory, LAB Group and more

Forest Green Rovers F.C. has teamed up with search and digital marketing agency, Go Up for an exciting new green partnership. As the club’s ‘Official Training Ground Partner’, Go Up will benefit from hospitality and advertising as part of the commercial rights package. However, above all else, this is a partnership of shared values that will help shape the future direction of the agency. Go Up pledges an even stronger commitment to green business growth and sustainable development off the back of this unique, purpose-driven sponsorship. Forest Green Rovers F.C’s latest partnership will be the catalyst for Go Up’s two new business manifestos — a Green Manifesto and a Happiness Manifesto. These feature initiatives regarding sustainability and wellbeing that have been designed to inspire new values and behaviours perfectly aligned with those of Forest Green Rovers. Go Up vows to make positive impacts that support the club’s sustainable mission and reinforce their commitment to ethical business practice and diversity. In addition to this, Go Up will be offering digital marketing and SEO expertise to the Forest Green Rovers community and fans who are keen to develop digital skills for the future.

Independent media agency The Kite Factory has launched a new partnership with UK Armed Forces resettlement program Mike-Alpha to support veteran-owned businesses (VOBs). The media agency will host pro bono strategy days for VOBs, providing consultation, support and ongoing media advice. The aim of the partnership is to give military veterans and their spouses, who are embarking on new lives in business, a thorough understanding of marketing theory, strategy and planning to help them build prosperous post-military careers, particularly in the digital marketing space, or by using digital marketing to promote their own startups.

LAB Group has announced a new partnership with Personify XP, the world’s first anonymous real-time analytics and personalisation platform. The potential of combining Personify’s unique approach, which uses AI and machine learning to analyse and interpret visitor data, with LAB’s expertise in human behaviour led design, is incredibly exciting. This extra layer of personalisation dramatically simplifies how digital marketing teams create, manage and deliver content, helping drive conversions and creating lifelong customers in the process.

Shutterstock, Inc. has announced the launch of its new brand campaign and TV commercial, 100% Shutterstock. Created solely with Shutterstock content, the TV campaign showcases the creative platform’s ability to fuel and unleash creative potential from inspiration to the finished product. The TVC, co-produced by Shutterstock Studios and the Ridley Scott Creative Group’s RSA Films, asks creatives, “What can you create with 100% Shutterstock?”. Aimed at all creators, from individuals to global enterprises, the campaign hopes to inspire people to think big. The TVC was co-produced by Shutterstock Studios, an end-to-end custom creative service launched in November 2020 that provides global production services, data-driven content strategy, brand storytelling and amplification for today’s most influential brands and agencies. The 100% Shutterstock video campaign will run between September 13 and December 12, 2021. Planned and executed in partnership with Horizon Media, viewers will see it on 19 top tier and niche cable networks in the US, across connected-TV platforms like Hulu, Roku, and Amazon Fire TV,  along with a variety of digital, social, and owned outlets like YouTube, Facebook, and Instagram viewable across multiple devices.

George P. Johnson (GPJ), the event and experience marketing agency, has announced that it has acquired a significant minority stake in its long-term partner, the full-service creative video agency NOMOBO. The two agencies have collaborated for 5 years, creating high quality and award-winning streaming and content experiences for key clients including Salesforce, Dodge, Nissan, IBM, Workday and Rodan + Fields. With clients and consumers demanding an elevated digital experience in this virtual/hybrid world, the NOMOBO investment enables GPJ to expand its cinematic approach to these types of events by creating high-quality productions that make each broadcast a major part of GPJ’s overall experience design, not just an “add-on”. Hybrid events with live broadcast elements – as well as events serving as content creators – will be a permanent part of the marketing landscape of the future, and GPJ and NOMOBO will be uniquely positioned to offer best in class live and digital experiences for attendees.

Performance marketing agency, Loud Mouth Media is proud to announce the opening of its new Glasgow office. Moving into McLellan Works on Glasgow’s famous Sauchiehall Street, the agency will be surrounded by a diverse range of creative occupiers and landmarks, and is perfectly situated to benefit from the renaissance of the area.

Finnish gaming company Supercell is marking Video Games Day (12th September) with a new social content push for Clash of Clans. The global campaign was developed in partnership with independent creative agency Waste. As part of its ongoing strategy to celebrate the gaming community and own key moments in the calendar, Supercell has worked with Waste to create “Clash Combat”, a piece of social content to mark Video Games Day. The animated film pays homage to retro gaming and shows how far games have come in terms of design and art direction. The campaign is running across social platforms worldwide.

Additionally, MS-1 (Mobile Studio 1), developer of the hit mobile game World of Tanks Blitz, has hired Waste to develop a brand strategy for an upcoming game launch. The agency was appointed following a six-way competitive pitch. Waste will now partner with the gaming studio to develop a brand strategy ahead of the launch of an upcoming unannounced title across the US and western Europe.

Grifco PR is delighted to announce that it will be handling the UK public relations for Coppa Club. Grifco takes on the PR for the group at a particularly exciting time in their expansion, with new openings planned for November and in early 2022 and well as exclusive partnerships and events taking place across all locations.

Bluedog Productions, the global creative, retail and experience agency has announced a growth driven restructure to match client demand and new client wins. The development sees the formation of three new agencies under the Bluedog Group banner to deliver a more specialist services model, together with an enhanced senior management team. Bluedog will become the overarching Group entity and will still offer integrated solutions under the leadership of founder and group CEO, Nick King, but the three new agencieshave been created to deliver bespoke and pinpoint solutions that match ‘new era’ needs, opportunities, and challenges for their respective sectors. The three specialist agencies incorporate HEX: digital and content solutions, doplr: live experiences and Kounter: retail activations.

Macclesfield-based human-centred design agency, Nexer Digital, has been appointed to provide user experience (UX) and service design capabilities to the Department for Education (DfE) over the next two years. The partnership will involve Nexer designers working as part of DfE teams to design user-centred, sustainable and joined-up user journeys through the digital products and services used by teachers, schools, parents, social workers, children and internal DfE users. Starting from July 2021, the £4.5million contract runs for two years, and will see Nexer Digital provide expertise and support to civil servants and the user-centred design community. Nexer Digital will build upon the progress made over the course of its existing contracts which have seen the agency providing user research and design capabilities to support DfE services since Spring 2020.

Independent, integrated marketing agency CreativeRace are delighted to be supporting this year’s Visual Media Conference (VMC) as both a Founding Partner and their lead branding and design agency. The Visual Media Conference (VMC), now in its 8th year, brings the digital and print industries together to delve into trends, technology and innovations affecting both industries. This year the 3-day VMC programme will be offered virtually, online between 21 – 23 September 2021. This year CreativeRace has developed a full brand redesign to support VMC’s Sustainability through Innovation theme. The agency has also secured one of their clients Rob Sindermann, Senior Director for Design for ASDA, as a keynote speaker discuss the pathways and initiatives to retail store sustainability. The conference will bring a ‘TV Guide’ of content from international keynote speakers providing panel discussions, Q&A’s and webinars, exploring key topics, around why and how brands need to innovate and stay sustainable, and what this could mean for both business and the environment.

Digital marketing agency, AccuraCast, has announced the launch of its new Global Growth Lab, established to help businesses grow internationally. Following research undertaken by the company less than 12 months ago revealing that 55 per cent of businesses have cancelled or delayed plans to export to overseas markets or trade internationally as a result of the COVID-19 pandemic, AccuraCast is dedicating a business function solely to supporting businesses overcome growth obstacles. Founder and MD of AccuraCast, Farhad Divecha brings over 20 years of global business know-how to Global Growth Lab, having worked on campaigns for giants including American Express, Emirates, and UEFA.