Interviews, insight & analysis on digital media & marketing

New Business Bulletin 03/04/20

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Our regular update on clients wins, new tech integrations, M+A activity and platform activations. We love to share good news in these challenging times so please keep sending them through.

Cafeyn, the popular European information streaming service, announces the signing of Immediate Media Co and Black Dog Media to the Cafeyn platform. More than sixty new titles, including Immediate’s BBC magazine titles and Black Dog Media’s tech guides, are now live and available to subscribers of the Cafeyn information streaming platform.

 VMLY&R, the global brand and customer experience agency, has won the pro bono brief to develop a year-long project for the International Committee of the Red Cross (ICRC). The campaign will aim at encouraging millennials and Gen Z to confront apathy and act differently in support of humanity. Having won the competitive pitch, VMLY&R London will define the campaign’s messaging and create visuals and activations on social platforms.

VMLY&R will work with social platform partners to deliver the creative across English and French-speaking markets, including the UK, US, France, Belgium and Switzerland.

Pactum, an AI-based platform that enables global companies to automate personalized commercial negotiations on a massive scale, today announced that Walmart Inc. (NYSE: WMT) has engaged Pactum to automate negotiations with part of its global supplier network. Pactum’s augmented artificial intelligence system enables partners to negotiate more valuable contracts for all parties while reducing costs for customers.

Bolton-based digital marketing agency, The Audit Lab has welcomed men’s fashion lines, Original Penguin and Farah to their roster.

The team has secured the brief to deliver a range of digital services with the aim of driving online sales. They will work side-by-side with the internal team on creative initiatives to expand their reach in the competitive world of fashion.

Thyngs, the physical-digital payment platform, has partnered with Charities Trust to help the charity sector by enabling any brand to raise funds via their own physical products & services. This anticipated hit comes as a direct result from Coronavirus (COVID-19) social distancing measures which are impacting crucial revenue streams that come from methods of fundraising that require some degree of social interaction, from collection tins at shop tills, to buckets held by volunteers outside supermarkets.

The Thyngs and Charities Trust partnership will make it easier for consumers to donate from home using frictionless, smartphone-enabled adjustments to packaging and products which will enable the collection of mobile payments.

Strategic and creative healthcare agency, Create Health, has completed a management buy-out (MBO), as managing director Ed Hudson and creative director Phil Blackmore become majority shareholders. Founded 10 years ago by Darren Clare, the agency’s creative work includes global and national campaigns for big healthcare brands such as Thermo Fisher Scientific, ConvaTec, BD and HOYA.