Interviews, insight & analysis on digital media & marketing

New Business Bulletin: Castify, Theorem, Storyly and many more, an omnichannel content distribution and monetization platform that allows video content owners to create their own branded OTT applications and Linear Channels, has announced a partnership with Usercentrics, a consent management solution. The partnership aims at simplifying the way customers can provide their data sharing preferences within a familiar and privacy-first CTV application. With Usercentrics as a leading solution for mobile applications, will help develop, test, and launch this feature within their customers’ applications. This first-party data will give them deep insight into how the tool is received and enable them to rapidly adjust the feature to have maximum impact. Once complete, this feature will be licensed out to streaming services of all sizes to enable the growth of ad-supported viewing experiences.

Theorem, a full-service flexible digital marketing solutions provider, is expanding its automation services for media and entertainment brands including streaming companies, TV and radio broadcast companies. Theorem’s new AdOps automation and order-to-cash (OTC) offerings are designed to help media and entertainment brands grow their revenue through a unique mix of human intelligence, machine learning, digital marketing workflows and automation technologies. 

Storyly, the user engagement platform that embeds full screen, interactive, and immersive Stories in mobile apps and websites, has announced that it has joined the Braze Alloys programme as an official technology partner. By joining Braze Alloys, Storyly becomes part of a curated ecosystem of best-in-breed technology and solutions partners to help integrate, customise, and amplify customer engagement capabilities. The program reimagines the Braze technology solution as a fully integratable customer engagement platform, creating a simple, scalable system for making it easier for Storyly customers to use Braze in concert with an ever-wider range of technologies and solutions to support meaningful brand experiences. The program makes it easier for Storyly customers to leverage agencies, consultancies, and other partners in concert with Braze and its ecosystem of technology partners to provide users with highly personalized, highly effective brand experiences at scale.

SEO Agency Blue Array has earned B Corporation Certification. The UK-based agency founded by Simon Schnieders is now a B Corp certified business, joining the likes of Patagonia, Vestiaire, Simply Business, All Plants, Coursera and law firm Bates & Wells. Blue Array’s mission is to elevate its people, customers and industry through SEO and use business to positively influence a better world. The B Corp framework has allowed the business to recognise its accomplishments and validate them through B Corp status. 

DLMDD, the specialist sonic branding agency, has produced the new sonic logo for Cadbury, to emblemise the brand and its iconic line ‘There’s a Glass and a Half in Everyone.’  DLMDD worked with composer Guy Farley who wrote the new audio logo for Cadbury on a one-of-a-kind 1895 Steinway piano. Farley is one of the UK’s most prominent film composers, whose experience spans orchestral scores and collaborations with global artists. His work encompasses hit records for Tokio Myers, music for the hit TV drama ‘The Crown’, and the soundtrack to Channel 4’s multi-award-winning advert ‘We’re the Superhumans’. Cadbury is the latest global brand to invest in its sound, amidst a significant 22% increase in newly launched sonic identities last year. The sonic identity is being rolled out globally and can already be heard on campaigns across the UK and Australia including ‘Garage’ and ‘Give A Doubt – Cadbury x The Prince’s Trust’ featuring BAFTA winner Big Zuu, five-time gold Paralympic medallist Ellie Simmonds and national football icon Ian Wright.

Xsolla, a global video game commerce company, has announced the launch of two additional solutions to help developers begin their development journey and successfully manage the growth of their games post-release. Xsolla Accelerator helps early-stage indie developers learn how to prepare for their game launch and receive funding from the right investors to keep their gaming business thriving. Xsolla Payouts enables developers and publishers to streamline payouts to external content creators and gaming influencers.

Building on its commitment towards making a difference and contributing to a fairer society, the international IT services business Netcompany has streamlined its traditional recruitment process, with an aim of recruiting as many as 30 new Leeds-based technology delivery staff at the Leeds Digital Careers Festival on 15th September. This initiative, which is being driven by Netcompany’s headline sponsorship of the Festival, will be made possible by carefully coordinating back-office processes without lowering the company’s robust recruitment standards. Netcompany sees this as a new and innovative way of enabling candidates of all backgrounds and levels of experience to join the Company.

PFS, a premier eCommerce order fulfilment provider and business unit of PFSweb, Inc., was selected by The All England Lawn Tennis Club to operate its global order fulfilment operations for the online Wimbledon Shop. A result of that popularity is the globalization of the event and growing demand worldwide for official merchandise. The Wimbledon sports and lifestyle range includes the highly popular Championships towels, high performance tennis equipment from Babolat and Slazenger, a capsule collection from Official Outfitter Ralph Lauren alongside must-have gifts and accessories. The All England Club sought to elevate its eCommerce experience with best-in-class order fulfilment operations globally from the PFS distribution centre in Southampton, United Kingdom.