Vodafone Ireland launches new campaign with Grey London
Vodafone Ireland has once again partnered with award-winning agency Grey London to deliver the brand’s new integrated campaign “Not Every Network…” – designed to remind Irish consumers that when it comes to mobile connectivity, not all networks are created equal.
Launching across Ireland, the campaign aims to reinforce the value of Vodafone’s premium offering by demonstrating the certainty and reliability the network provides in a crowded market, where price is often positioned as the primary differentiator, despite connectivity being relied on most when it matters.
To bring this idea to life, the campaign will roll out a series of four adverts throughout 2026 and into 2027, each highlighting a distinctive reason to believe that underpins Vodafone’s promise of certainty.
Alongside TV, the campaign will run across out-of-home, radio and social media, sitting under Vodafone’s global “Together We Can” brand platform.
Mediazoo Group launch YouTube series on AI use
Mediazoo Group is launching a weekly content series on its YouTube channel, hosted by Finer Vision. The new series will launch on Wednesday 6th May and gives a free, public window into the methods the Group uses to apply AI across L&D and communications teams.
The series will follow a consistent weekly schedule. Every Monday, a 10-minute “Skill of the Week” video introduces a single AI topic in plain English. Every Wednesday, a 30-to-45-minute live stream walks viewers through that skill in action, broadcast simultaneously to YouTube and the Finer Vision LinkedIn page. Every Friday, 60-second short pulls the central idea forward for those short on time.
The opening six weeks introduce the foundations. Week one introduces Finer Vision as the AI learning arm of Mediazoo Group. Week two turns to data, and the habits the Group uses to keep it clean, secure and well governed. Week three is on SOPs, and how AI work becomes a procedure the next person can pick up. Week four moves into project management and governance: which tasks stay human, which are collaborative, and which run on their own. Week five focuses on rollout and change, and how a method moves from one laptop to a whole organisation. Week six looks ahead at where AI in learning and communications is going next.
Mediazoo Group is a creative learning and communications business, and the new YouTube series anchors the next phase of its AI-powered content strategy.
Magnetic returns to independent ownership following management buy-out
Magnetic, the B Corp-certified innovation and design company, has completed a management buy-out (MBO), returning the business to independent ownership.
The decision reflects a clear belief that Magnetic is best placed to thrive independently – giving the business the focus and freedom to keep doing what it does best: working at pace, experimenting hands-on and using design to solve complex problems for clients including Mars Wrigley, PepsiCo, Bupa, HSBC, Legal & General, Kingfisher Group, Innovate UK, the National Physical Laboratory and Google.
As part of the MBO, CEO Jenny Burns will be joined in leading the business by Managing Director Jason DaPonte, Impact Director Conor McNicholas and Marketing Director Amelia Shepherd. The leadership team combines long-standing experience within Magnetic with broader expertise across innovation, culture, brand and commercial growth.
The MBO marks the start of Magnetic’s next chapter, building on strong momentum and continuing to help organisations move forward with confidence through complex change.
No Brainer announces new partnership with global sustainability leader
Search-driven content agency No Brainer has welcomed sustainability leader HAHN Plastics UK to its growing client portfolio. Part of the international HAHN Group, the Manchester-based recycling firm manufactures high-quality products, made from post-consumer recycled plastic, which are used across outdoor environments.
As part of its next stage of growth, Swinton-based HAHN Plastics has appointed No Brainer on retainer for a scheme of work including PR and thought leadership, as well as website design, development and build.
The partnership is set to raise HAHN’s brand profile in the UK, establish deeper awareness of its hanit product, and help power UK sales growth.
Sodastream targets summer sales with new TV ad
Sodastream has launched a new TV ad, part of a £1m campaign, aimed to position the brand as the perfect partner to summer.
The ad, created by Studio 90, highlights the ease of hydration with Sodastream, pointing out that most UK households will now stream their TV and movies, but are still buying endless plastic bottles of soda. The ad encourages people to ”just fizz it and mix it” for perfect summer drinks every time – whether its fizzy favourites such as Pepsi, or summery flavours such as pink grapefruit, also shown in the ad. And of course there’s regular fizzy water too, for a summer of hydration, ease and convenience.
The Sodastream campaign will see the ad air on the likes of ITV, Channel 4, Channel 5 and Sky channels in over 2,300 spots, bought and handled by agency Mindshare. The TV ad will premiere on 4th May and run throughout the month, and it will also be shown on VOD on May and June.
This new advertising campaign aims to showcase the portfolio of 19 flavours and position the brand as the perfect partner to summer.
Fridge Raiders and Joint launch new campaign
Fridge Raiders has unveiled “Chicken for the Road?”, a distinctive new campaign platform for Pilgrim’s iconic snacking brand, marking the first major campaign since Joint’s appointment in July 2025. The launch signals a new chapter for the brand as it looks to broaden its appeal and strengthen its position in the fast-growing meat snacking category.
With the meat snacking category forecast to reach £454m by 2028, and 65% of consumers yet to buy into the sector, Fridge Raiders is on a mission to convert the uninitiated. The campaign is built on a simple belief: with a bag of Fridge Raiders in hand, you have the stamina to power through whatever life throws at you. This is captured in four galvanising words: “Chicken for the Road?”.
The idea is also brought to life closer-to-home with contextual OOH and guerrilla stickers, designed to be used at moments when an extra boost of energy is needed. Stickers appeared on real-world situations such as parking clamps, cancelled trains, out of order escalators and broken-down bikes, each accompanied by the simple offer of a pack of Fridge Raiders to help get you through.
The campaign goes live across TV, AdSmart and VOD, including ITVX, Channel 4, Sky Media, Netflix and Amazon Prime Video. Starting from 27th April, with the first burst running until w/c 3rd August, the campaign includes targeted spot buys around Love Island and The World Cup. A second burst is planned for later in the year across AV, VOD, OOH and social.
Specsavers expands launches global platform
Specsavers has launched a major new campaign that sees its iconic ‘Should’ve Gone to Specsavers’ line evolve for the first time in 22 years, as it introduces a new global brand consideration platform designed to expand what customers think of Specsavers for and drive more reasons to choose the brand.
Through emotionally resonant storytelling, the platform is designed to increase consideration by showing how Specsavers supports customers with a wider range of eye and ear care needs – whether in store or at home – reinforcing the brand’s role as a trusted provider of expert eye and ear healthcare, rather than a destination for routine eye tests and hearing checks.
The campaign will continue to roll out across the coming weeks, with additional creative spotlighting urgent eye care services launching from 1 June. The campaign was produced by in-house agency Specsavers Creative, with media planning by Manning Gottlieb OMD.
Nteractive expands New Balance partnership with multi-touchpoint London Marathon delivery
Experiential event specialists Nteractive announced their continued partnership with New Balance for the 2026 TCS London Marathon, marking over a decade of collaboration. Beginning Wednesday, April 22nd, Nteractive deployed a multi-site activation designed to transform the marathon journey from a sporting event into a premier cultural moment.
As the lead athletic sponsor, New Balance’s presence began at the Running Show at ExCeL London. Nteractive designed and managed the initial brand experience for the 170,000 visitors who passed through the arrival space to collect their race packs. This year’s activation featured pinnacle product displays, high-impact video, lighting, and audio, anchored by an elevated DJ position which set the cultural tone for the week.
Nteractive has been a proud partner of New Balance since 2011, supporting their Direct-to-Consumer (DTC) and wholesale teams through a wider delivery of global events throughout the year.
Leeds media agency Invested marks two year milestone
Leeds media agency Invested is marking its two year milestone with a rebrand, office move and team expansion, following 40% year-on-year growth in gross profit.
Founded in 2024 by former IMA duo Chris Quinn and Will Hughes, the independent agency has expanded its team to six, with the appointment of senior digital executive Nuria Bermejo Benítez and media apprentice Maisie Davis. Nuria brings with her experience built at Havas and Search Laboratory. Further recruitment is planned for later in the year.
Invested, which has also relocated to Yorkshire House in Leeds city centre, worked with 23 clients in 2025, with 13 retained brands including Great Rail Journeys, Clothers2Order and Lloyds Clinical.
The organisation is also investing in the development of proprietary products including Laxey Wheel and Investment Mapping, designed to help clients make smarter planning and creative decisions.
