Interviews, insight & analysis on digital media & marketing

New Business Bulletin: Digidentity, Hootsuite and Fiora

Digidentity, a Solera company, has announced that it has signed a resale agreement with Adobe. The agreement enables Adobe to resell Digidentity’s Advanced and Qualified Electronic signatures as part of the Adobe Sign service offering. With Adobe’s global reach, this agreement enables Digidentity to further strengthen its position across key markets, expanding its commercial reach and accelerating growth. Global software giant Adobe is one of the biggest suppliers of electronic signatures. With the seamless integration of Digidentity within Adobe, clients can start signing their documents with Advanced (AES) or Qualified (QES) signatures on their existing contract. Digidentity is a Qualified Trust Service Provider in accordance with eIDAS.

Hootsuite has unveiled Amplify by Hootsuite for Microsoft Teams, a new integration within Teams. The ecosystem integration will encourage Hootsuite Amplify and Teams customers everywhere to seamlessly share curated social media content directly from within the Teams business communication platform—transforming employees into engaged advocates with elevated professional brands and reducing risk through pre-approved content. With Amplify by Hootsuite for Microsoft Teams, users can: promote key campaigns, extend reach to new audiences through employee networks, share curated pre-approved content across multiple channels, including Facebook, Twitter, Linkedin and Instagram and stay connected to the stories and news resonating across different departments, divisions, and regions within the Teams application.

Fiora has launched “The Quiet Revolution”, a street-art inspired advertising campaign created for Wessex Garages. The campaign will be Wessex Garages’ largest ever, worth £100k, and aims to raise awareness of its new and used electric vehicle range: EVs for the everyman. It will span radio, TV and digital media platforms. The humorous TV ad features middle-aged unlikely revolutionary, Chaz, as he seeks to find an electric vehicle that suits his quirky everyday needs. The campaign will be on TV from 1st September on ITV and Sky ADSmart and aims to deliver 7.3m impacts/impressions to around 1.5m people in the region over the course of the campaign.