Linkedin announces new partnerships with Amazon Ads and Bango
Amazon Ads and LinkedIn have recently entered a major strategic partnership, allowing advertisers to use LinkedIn’s first-party B2B data to target audiences through Amazon DSP (Demand-Side Platform).
With Amazon DSP, marketers can now use precise LinkedIn targeting – like job title, industry, and seniority – and reach buyers across premium streaming. Advertisers running full-funnel CTV campaigns in Amazon DSP can target LinkedIn professional audiences without fragmenting their media buy. The solution is currently available to customers for US targeting.
In related news, Bango (AIM: BGO), a leader in subscription bundling, has announced an agreement with LinkedIn, the world’s largest professional network, to join the Digital Vending Machine® (DVM™) from Bango. This partnership enables LinkedIn to broaden the reach of its Premium subscription through bundling partnerships with telcos, banks, retailers and more.
LinkedIn Premium offers enhanced tools for job seekers, professionals and businesses to expand their network, gain insights and increase visibility. Through the Bango DVM, LinkedIn can make new connections with resellers across the globe, sharing Premium benefits with more professionals to unlock opportunity.
LinkedIn expands the range of content available through the Bango DVM, extending bundling beyond services like SVOD to offer greater variety and more diverse sophisticated bundled subscription propositions. LinkedIn’s addition also reflects the continued expansion of the Bango DVM ecosystem, enabling subscription service providers to increase their reach and grow their subscribers through a global network of distribution partners.
VIOOH partners with Abode Media to expand programmatic DOOH footprint
VIOOH, a premium global digital out-of-home (DOOH) supply-side platform, has announced a programmatic partnership with Abode Media, a premium UK residential DOOH network that connects brands with affluent, hard-to-reach audiences in their most-trusted spaces.
Abode Media’s 250+ screens are well positioned in over 230 premium residential buildings across London, Manchester, and Birmingham, delivering over 60 million monthly impressions. As urban environments like London become increasingly vertical, residential media offers all the advantages of a proximity channel, ideal for priming audiences with brand purchase messages. Abode Media’s network has proven effectiveness examples that deliver significant ROI and brand uplifts based on measurable postcode locations.
VIOOH, with its advanced technology platform and global footprint, seamlessly connects buyers and sellers in the DOOH space, offering a streamlined programmatic advertising experience.
Kochava announces new Yahoo DSP workspace now Available on StationOne
Kochava Inc., the real-time data solutions company for omnichannel outcomes has announced the availability of a new Yahoo DSP (Demand-Side Platform) workspace on StationOne, Kochava’s integrative AI hub designed to help teams work more efficiently with assistive tools while supporting privacy objectives and enabling enterprise-grade governance controls. This workspace is the first of its kind with a DSP on StationOne.
The Yahoo DSP workspace includes Skills (pre-defined AI pre-prompts, specific to Yahoo DSP), Agents (pre-defined agentic execution routines), and the Yahoo DSP Connector (MCP Connection from StationOne to Yahoo DSP), all providing agentic workflows for any Yahoo DSP user. Marketers can use the Yahoo DSP workspace to buy, manage, and optimize programmatic ad campaigns across display, video, native, CTV, audio and DOOH inventory. Leveraging the Yahoo first-party data, AI-driven targeting and optimization, and access to 100% of non-walled garden inventory, they can reach specific audiences and maximize return on ad spend (ROAS), all while employing best practices built into the workspace.
The Yahoo DSP workspace is available in the StationOne workspace gallery.
Cloudinary launches AI Agents to streamline enterprise-scale visual media management and brand governance
Cloudinary, the image and video platform powering many of the world’s leading brands, has announced the launch of Cloudinary Agents, a set of AI-powered agents purpose-built for enterprise visual media teams. Designed to take multi-step action across taxonomy, search, moderation, and workflow automation, Cloudinary Agents go beyond point-solution AI features to deliver significant productivity gains to visual media teams instantly.
Unlike AI capabilities locked within a single platform, Cloudinary Agents are built on Model Context Protocol (MCP) servers, a standard Cloudinary brought to the DAM market in June 2025, enabling seamless connection across the tools and systems enterprises already rely on. The result is an agentic layer that doesn’t require brands to change their stack to benefit: agents can reach assets, trigger workflows, and enforce brand standards across any connected system, at any scale.
Cloudinary Agents are purpose-built for the specific, high-volume challenges enterprise visual media teams face every day. They can be deployed individually or work together as a coordinated suite, each governed, composable, and connected to existing tools via APIs.
Sharp and Roku launch the first Sharp Roku TV QLED in the UK
Sharp Corporation, a leading consumer electronics brand, and Roku, Inc., a pioneer in TV streaming, has announced the first Sharp Roku TV QLED for the UK market. The launch marks the latest milestone in Roku’s ongoing partnership with Sharp.
Designed to deliver premium picture quality and intuitive streaming, the Sharp Roku TV QLED model combines 4K UHD resolution with QLED (Quantum Dot) colour for vibrant, lifelike images, alongside smart features powered by the Roku TV operating system. Available in a 50″ screen size, the new model is designed to suit a wide range of living spaces while delivering a vibrant viewing experience.
With the Roku TV OS built in, customers can easily stream their favourite films, series and live TV across thousands of free and paid Apps, all from a simple, customisable home screen. Roku TV also offers helpful features including automatic software updates, universal search and a straightforward, easy-to-use interface designed for everyday viewing.
Teads and Lumen Research bring proven Attention science to CTV
Teads (NASDAQ: TEAD), the omnichannel outcomes platform, has expanded its partnership with Lumen Research, the global attention technology company, to introduce attention measurement across its CTV offering. Following years of success in digital environments, Teads is bridging the media measurement gap by scaling its partnership with Lumen into the CTV space and building on its existing attention capabilities in Teads Ad Manager. The agreement provides Teads with exclusive access to Lumen’s CTV attention measurement for the HomeScreen placement across the US, EMEA, APAC, and LATAM.
The announcement comes as advertisers look for stronger ways to evaluate CTV. In Dentsu’s The Brand Reset study, CTV delivered 3.2% long-term sales lift, approaching linear TV. Yet 49% of marketers said they still struggle to assess its effectiveness, driving demand for signals that better reflect media quality and inform investment decisions.
Lumen uses proprietary real-world eye-tracking consented data to create attention models that predict how people look at ads across different channels, formats, devices and for how long. Applied to Teads’ premium inventory, this gives advertisers a clear view of engagement to inform media decisions and creative strategy. The integration is supported by an industry-first CTV HomeScreen attention prediction model from Lumen, built on MediaMento research conducted with Teads.
Paramount+ and CTV unified ad platform Adte form advertising partnership
Streaming giant Paramount+ and Adte have formed a partnership as the unified advertising platform (UAP) for CTV continues its expansion beyond free, ad-supported content (AVOD) and into premium content providers.
Adte is now an approved ad serving vendor across Paramount’s entire streaming platform. The company’s brand and agency clients can now access the platform’s inventory as well as its first-party data.
The partnership encompasses Paramount’s core offering (Pluto TV), expanded offering (additionally with Paramount+), full offering (additionally with Paramount+ originals, first-run shows, and current-season programming), and sports offering (live sports programming).
Adte is using its UAP to grow its live inventory and scale its advertising demand and performance. According to Nielsen, Paramount+ and Pluto TV together are the sixth top streaming platform in the US as of December 2025.
Genesys to deliver comprehensive customer engagement on WhatsApp
Genesys®, a global cloud leader in AI-Powered Experience Orchestration, today announced a new partnership with Meta to help organizations deliver more responsive, context-driven customer engagement. Through WhatsApp on Genesys Cloud, customers will have access to a more effortless experience by bringing voice, messaging and AI together on one of the world’s most widely used communications platforms, with more than 3 billion users globally. The expanded WhatsApp capabilities for Genesys Cloud™ enable organizations to seamlessly transition customer conversations from messaging to voice while maintaining a continuous, trusted experience.
Genesys Cloud offers a comprehensive WhatsApp solution that brings together messaging, calling and outbound engagement within a single AI-empowered workspace. This enables organizations to manage conversations seamlessly from initial contact through resolution. Unlike standalone messaging solutions, Genesys Cloud combines interactions within a single orchestration engine that synchronizes data, workflows and AI. This improves resolution speed, enhances operational efficiency and delivers continuous conversations that strengthen customer relationships.
Through the expanded partnership, the companies will deliver tighter integration and a more aligned go-to-market approach, helping organizations accelerate adoption of WhatsApp-based customer engagement within Genesys Cloud.
