Interviews, insight & analysis on digital media & marketing

New Business Bulletin: Magnite, Odeeo, ASOS and many more

Magnite, the independent omnichannel sell-side advertising platform, has announced Magnite Streaming, a singular supply side platform that merges leading technology from the Magnite CTV and SpotX platforms. Magnite Streaming empowers media owners to maximize the value of their assets holistically across live and VOD inventory, CTV and OTT environments, and addressable linear, while gaining insights to more efficiently and effectively drive their businesses. Magnite’s CTV and OTT clients include Disney Advertising, LG Ads Solutions, and Warner Bros. Discovery. Magnite Streaming also provides advertisers with unparalleled access to CTV and OTT inventory, audience targeting capabilities and real-time reporting. The debut of Magnite Streaming comes as viewership on streaming platforms reaches an inflection point and major industry players bring ad-supported tiers to market to accommodate the consumer shift to ad-supported CTV. 

Odeeo, the global audio ads in games platform, has recorded 300% year-on-year revenue and daily active user (DAU) growth in 2022, and served over a billion ads, with 10B ad opportunities created. Odeeo connects advertisers to the world’s 2.9B mobile gamers. Its record growth is driven by its technical innovation and its timely exploitation of the burgeoning audio ad space. Founded in 2021 by two ad tech veterans from IronSource, today the Odeeo audio SDK platform is live in over 400 game titles across dozens of publishers, including partnerships with four of the top five mobile gaming studios. 

ASOS, the destination for fashion-loving 20-somethings, and Mirakl, the industry’s first and most advanced enterprise marketplace SaaS platform, has announced the expansion of the ASOS Partner Fulfils programme powered by the Mirakl Marketplace Platform. Through Partner Fulfils, brands fulfil orders placed on the ASOS website and app directly, without products being stored in ASOS’ fulfilment centres. This enables ASOS to offer customers a broader range of products and greater stock availability for existing product lines – all without impacting supply chain efficiency. ASOS recently announced the successful expansion of Partner Fulfils from two to 23 brands across the UK and Europe. By working together with Mirakl alongside its existing technology partners, ASOS will be able to bring more brands onto its Partner Fulfils programme in the future. Expanding Partner Fulfils will also enable ASOS to offer key territories more relevant local fashion through partnerships with smaller businesses. By hosting their products on the ASOS platform, without holding any stock or handling fulfilment, ASOS can effectively and efficiently tailor its product offering to customers in different markets.

Global provider of administrative services, TMF Group, and Enate, the end-to-end workflow management platform, are today announcing a three-year extension to their existing relationship, with a focus on growth and collaboration. With the use of Enate’s platform, TMF Group is able to orchestrate their service delivery for six service lines across 50+ countries and in multiple languages, and has been able to roll out (partially or in-full) a workflow driven digital operating model across accounting and tax, payroll and HR processing, fund administration and legal services. This in turn has enabled the improved management of workloads and greater operational insight, with demonstrable improvements in the service to customers. Looking ahead to the next three years, the partnership will concentrate on driving the successful operational model into new geographies, doubling the number of Enate users to over 7,000 whilst maintaining consistency and quality of delivery. Further to this, TMF Group will be using Enate’s workflow platform to start designing a digital transformation agenda, introducing an intelligent automation toolkit to drive operational efficiency and a programme of continuous improvement, pushing the boundaries of intelligent automation and operational efficiency.

SALESmanago, the Customer Engagement Platform, has announced the integration of OpenAI’s generative AI model with its email designer, in addition to the launch of its Email Design Studio. Designed to empower marketers to create more engaging and efficient campaigns, SALESmanago’s email designer integrates with OpenAI’s model to generate content immediately from a list of options. This includes rewriting content, generating new content based on a query, creating call-to-actions, preparing bullet points (including summarising content), and listing product advantages, among others. All content can be produced in 12 languages – including English, German, Dutch, Italian, Spanish, and Polish – to increase the reach of campaigns and improve content output.

BPP Education Group is delighted to announce its acquisition of Digital Marketing Institute (DMI), a leading provider of digital marketing training and certifications. BPP believes that this partnership will provide valuable growth opportunities for both entities and will create revenue synergies to support the delivery of each entity’s growth strategy. BPP’s support and commitment will allow DMI to fast-track their growth trajectory, while further investing in quality, customer experience, and expanding its offering to serve the growing demands of customers for specialist training in digital marketing. Following this transaction, DMI will continue to run as an independent business under the leadership and management of its existing teams and remain headquartered in Ireland. BPP will work with DMI to share best practices and extend the opportunities available to them as a member of the BPP Education Group.

Crystal Palace F.C. has become the first football club to join WeAre8, the ground-breaking social app that is bringing the good back to social media. The club and its official charity, the Palace for Life Foundation who exist to transform the lives of young south Londoners, join the new social network in support of its mission to use social media to create a better world. Just by using the platform, people are able to donate to charities supporting people, animals and the planet, earn payments from watching adverts and post in a space that has zero tolerance towards hate. Crystal Palace F.C. will publish content on their 8profile which will be amplified across the platforms’ global ‘8stage’ – WeAre8’s dedicated content feed that is both algorithm and ad free. Meanwhile, Palace For Life Foundation will be added to the app’s list of charitable impact partners, meaning people can pay forward payments generated from watching adverts, directly to the foundation. In addition to the club joining the platform, Palace player, Chris Richards leads the way in joining the platform too, whilst other members of the Crystal Palace F.C men and women’s first team’s also pledge to post content on WeAre8. Crystal Palace F.C. encourages its supporters to join them on the platform, with the sustainable social app already backed by numerous celebrities including Rio Ferdinand. Ferdinand has called out competitor social media giants for not fostering positive environments, and joined WeAre8 to connect with his fanbase in a better way, and recently visited the club’s training ground to discuss the platform with manager Patrick Vieira and players.