Interviews, insight & analysis on digital media & marketing

New Business Bulletin: Sprinklr, IAB Europe, Divido and many more

Sprinklr, the unified customer experience management (Unified-CXM) platform for modern enterprises, and Sitel Group®, a global provider of customer experience (CX) products and solutions, have announced a new partnership that will help companies enhance social customer service. The global partnership creates an end-to-end set of digital services for companies in any industry, spanning solutions from social listening and engagement to social media strategy and design.  With the combined expertise of Sitel Group and Sprinklr, customers can achieve end-to-end social and digital capabilities, operational excellence, global services and strategic advantage.

The Belgian Data Protection Authority (APD) has informed IAB Europe that it has validated all points of the action plan submitted by IAB Europe in April 2022 in compliance with the February APD decision. The validation of the action plan confirms the legal functionality of the Transparency and Consent Framework (TCF) within the provisions of the General Data Protection Regulation (GDPR). Each step described in the action plan is the result of a careful assessment of which measures are best suited to meet the APD’s interpretation of the GDPR (as laid out by the APD in February 2022) and deliver extended compliance functionality to the TCF. It reflects a collaborative effort and in-depth discussions amongst IAB Europe member companies and associations, that convene in the TCF working groups to iterate the Framework to meet the expectations of the APD. 

Divido, the checkout finance platform, has reported 50% growth over the last year, and stated its aim to make 2023 the year checkout experience and payments become a long-term driver of growth for retailers and lenders. With inflation set to weaken retailers’ profits this year, and consumers demanding more manageable forms of finance, Divido is set on a course of innovating checkout finance to improve the retail customer experience and offset retailers’ losses caused by the current economic headwinds. 2022 saw Divido sign a new deal with M&S Bank to enable Sparks Pay, a new retail finance programme for Marks & Spencer shoppers. 2023 is set to be an even bigger year for the checkout finance platform as it continues to curate an ecosystem of trusted lenders and merchants that enables finance at any checkout. In 2023 Divido will implement its checkout finance platform on behalf of multi-million-pound merchant The London Mint Office. Divido will also be integrated into the CellPoint Digital orchestration platform, allowing CellPoint clients to implement their own retail finance programmes through the CellPoint stack. Further, a partnership with Nuvei will open the door for Divido to scale within the Nuvei client base, while allowing those clients to access Divido as a solution. Divido also struck up a partnership with Novuna Consumer Finance in 2022, which led to up to 76% conversion rates through the Divido platform. Building on this success, a further partnership with a European retail bank planned for early 2023 will see Divido offering its retail finance programme in new territories across Europe. This will allow Divido customers to access finance across the EU. Elsewhere, Divido has strengthened its partnerships with existing clients, such as ING, HSBC and Nordea.

Taboola has announced the results of independent studies conducted in conjunction with Kantar, a data, insights and consulting company. Over a two-year period, Taboola aggregated a series of studies, conducted by Kantar, with about 20 top, global brands across 11 verticals, including personal finance, technology, travel, fashion and entertainment. These brands operate across the U.S., Europe and Latin America. Results show the effects of native ads on various marketing objectives, such as building brand awareness, consideration, brand favorability and message association.

Yext, Inc., the Answers Company, has announced an integration with Apple Business Connect, a new, free tool that allows businesses of all sizes to claim their location place cards and customize the way key information appears to more than a billion Apple users across Apple Maps, Messages, Wallet, Siri, and other Apple apps. Business Connect includes the Business Connect API, which supports updates to the Apple Maps place card at scale and has several features designed to drive local engagement. Current Yext Listings customers automatically have access to the integration and can now make updates to the Apple Maps place card by leveraging the new Business Connect API. With this upgrade, organizations can also further optimize their digital presence with Showcases, a feature that allows users to highlight offers or promotions for specific locations in the Apple Maps place card.

Soldo, the European integrated business expense card and expense management platform, has been named as a supplier of payment solutions for Crown Commercial Service (CCS) PrePaid Cards (Lot 2), enabling public sector entities such as local authorities across the UK to support people in need to pay for goods and services using prepaid cards. By introducing Soldo, local government entities will be able to ring-fence the funds they receive from central government to support citizens through a range of initiatives aimed at alleviating the cost of living crisis. By providing the most vulnerable in their community with prepaid cards, local authorities will be able to disburse and load funds directly, and instantly, to those in need. For citizens, this means they can receive fast, easy, and secure funds to spend on food, services, and travel – without the hassle of waiting for bank transfers or vouchers to arrive. For relevant government entities, access to a PrePaid Card system through one single platform will enable them to track, manage and analyse spend effectively, ensuring that the funds are distributed to those in need., an enterprise conversational AI software platform and solutions company, has announced that it will be launching RetailAssist, a conversational commerce assistant solution for the retail industry at the National Federation of Retailers show (NRF 2023) in New York City on January 14, 2023. RetailAssist enables retail and ecommerce companies to modernise, scale and transform operations by building competencies around self-service automation, personalisation, omnichannel fulfilment, and 24/7 pre-/post-sales service and support. The solution also acts as an employee assistant to help retailers with onboarding, day-to-day operations, and customer support.

Validity, a provider of data quality and email deliverability solutions, has announced the relaunch of Sender Score, a destination for email marketers looking to level up their programmes and deepen their sending knowledge. Sender Score services, including free sender reputation checks and blocklist lookups, have been a staple in thousands of email marketers’ toolkits since 2005. This latest iteration marks the addition of educational resources and four more free tools to enable email marketers of all experience levels to succeed in an increasingly competitive digital landscape. The new Sender Score toolkit of quality assessments from Validity includes free list quality checks powered by BriteVerify, deliverability benchmarking, and an email revenue calculator so senders of all sizes can assess their performance. In addition, email marketers will also be able to utilise new, free tools to streamline their daily workflows, including a subscriber list analyser, subject line previewer, complaint monitor, and blocklist remover. Yet, assessing email programmes is only the first step to improving them. For that reason, the new Sender Score will also include a new educational learning branch, featuring curated content such as Email After Hours, an email marketing podcast, and Sender School, a series of courses to demystify email for email marketers across teams of all sizes.

Brightcove Inc., the streaming technology company, has announced it has entered into a strategic relationship with Magnite, the independent sell-side advertising platform. Magnite will power advertising for any Brightcove customer, growing fill and delivery to increase customer revenue. Brightcove will also integrate the SpringServe ad server to provide publishers with greater control, insight, and transparency into available ad supply. Available directly through Brightcove, Magnite’s SSP capabilities will enable Brightcove to deliver revenue for these customers. Integrating with the SpringServe ad server will give those customers a transparent view of available ad inventory and a strategic opportunity to better monetize their video content.

Relative Insight, a comparative text analytics software company, has announced the launch of “Relative Health.” The company created this pioneering text analytics solution specifically for pharmaceutical, healthcare, biotech and medical device companies and their agencies to help them analyse and visualise industry-specific text data. Relative Health is currently the only text analytics platform on the market with a specialist medical lexicon. The fast, scalable platform deploys an innovative approach, with unique medical tags, which enable complex, industry-specific language to be categorised into topics, phrases and words which resonate with those working within the health industry.