Omnicom Media Group (OMG), the media services division of Omnicom (NYSE: OMC), has named Guy Gobert-Jones Managing Director of Digital Performance. In the newly created role, Gobert-Jones will lead OMG’s market-leading performance capabilities, covering PPC, Social, SEO and Affiliates.
Gobert-Jones will be responsible for ensuring that OMG UK’s clients have access to the best specialist expertise from across the group through its Agency as a Platform proposition and are benefiting from the latest technologies to drive growth for their brands. A core focus will be on enabling agency teams and clients to capitalise on the expanding definition of digital performance, as social platforms move into search, search platforms expand into performance led social, and influencer and commerce come together to drive performance.
Gobert-Jones brings a wealth of experience to this role with over ten years in performance focused roles. He was previously Managing Partner – Search and Solutions Consultant at OMG UK and in this time was responsible for developing OMG UK’s search proposition and Search Technology Stack, leading and overseeing performance strategies for some of the UK’s biggest brands. His work has been recognised with various awards including Campaign Tech, Campaign Media, WARC Media, Drum Search and Performance Marketing Awards.
Harriet Perry, Chief Media and Partnerships Officer at OMG UK says, ‘Having worked with Guy for several years, I know him to be a true pioneer in performance marketing. Guy will ensure that our agencies and clients are ably supported in navigating the challenges of the ever-evolving performance landscape to maximise business outputs for their brands.’
Commenting on his new role, Gobert-Jones stated, ‘The impact of performance as a business enabler has never been more evident. I’m looking forward to further elevating the role of performance within our clients’ strategies, and increasing OMG’s capacity to deliver market-leading performance solutions that drive outstanding results.’
Gobert-Jones will report into Harriet Perry, Chief Media and Partnerships Officer at OMG UK.
About Omnicom Media Group Omnicom Media Group (OMG), the media services division of Omnicom (NYSE: OMC), delivers transformational experiences for consumers, clients, and talent. Powered by the Omni marketing orchestration system, OMG connects best -in-class capabilities that enable our full-service media agencies OMD, PHD and Hearts & Science to deliver more relevant and actionable consumer experiences; more productive and proactive client experiences; and more collaborative and rewarding talent experiences for the more than 26,000 people serving the world’s leading brands in OMG agencies around the globe
