Publicis Media UK has announced the appointment of Andy Cabirdassou as its Chief Technology Officer.
Reporting directly to UK CEO Niel Bornman, Cabirdassou will lead a centralised team delivering tech, data, product, and artificial intelligence strategies for clients across Publicis Media UK, which is home to agencies including Zenith, Starcom, Spark Foundry, and Performics.
“Following some impressive wins for Publicis Media, my immediate focus will be how we build on that momentum and the value we deliver to clients through innovative and scalable tech solutions,” said Cabirdassou. “I can’t wait to get started, working alongside Niel and the team to set new standards of excellence in our industry.”
Cabirdassou joins Publicis Media from EssenceMediacom, where he was EVP, Global Data Science and Innovation. Before that, he held several tech and data roles within financial services, gaming, and media. Carbirdassou had a brief stint as Director, Data Analytics at Ambassador Theatre Group, which came after time at Stride Gaming Group as Head of Data Science and Analytics and credit solutions provider Elevate as Head of Data Science and FP&A. He also spent time at Direct Line Group and Santander.
“Andy is a standout leader who combines a special mix of deep technical expertise and solid strategic thinking,” said Bornman. “His background in spearheading transformational work and growth for brands through technology will be key to helping our clients break new ground and shape their future success.”
