Superdry & Co. appoints fashion SEO agency Verde Digital to support organic growth
Fashion SEO agency Verde Digital has been appointed by global fashion brand Superdry & Co. to support its organic growth strategy following the retailer’s recent rebrand.
The partnership with Verde Digital comes after the brand’s transition to Superdry & Co. in late 2025, marking a new phase for the business as it advances its product offering and digital presence. Verde Digital is working with Superdry & Co. to deliver technical SEO, on-page optimisation, and emerging search support, including GEO and AI search strategies.
The brief focuses on expanding the retailer’s visibility across non-branded search terms, enabling the brand to capture demand from shoppers searching for product categories and styles rather than solely branded queries.
Following an initial SEO audit, Verde Digital identified opportunities to diversify Superdry & Co.’s organic search footprint. While the brand benefits from strong brand recognition and established branded search demand, there is significant potential to grow traffic through category and product-led search queries. By addressing these technical and content opportunities, Verde Digital aims to increase non-brand organic traffic and complement the retailer’s wider digital marketing activity across paid search and paid social channels.
Brazilian University PUCPR ‘invites’ AIs to continue their educational development
The Pontifical Catholic University of Paraná (PUCPR), one of Brazil’s largest universities, is “inviting” artificial intelligences to continue their studies at the university.
The advertising campaign takes the form of a series of activations in New York and San Francisco, right on the doorsteps of major tech giants like Microsoft, Meta, Anthropic, and OpenAI.
Developed by design studio 404 Innovation Studio, it features messaging designed to capture the attention of developers, executives, and big tech leadership. Creative from the campaign carries phrases such as: ‘The best copilot for AIs,’ ‘No drama llama for your AI,’ ‘A tropical breeze for AIs,’ and ‘Open to AIs,’ directly inviting artificial intelligences to pursue further development at PUCPR.
The new campaign stems from an institutional movement seeking to broaden the discussion on how professionals, organizations, and educational institutions must evolve in an environment permeated by artificial intelligence.
Flooring retailer Tapi launches largest-ever brand campaign amidst new phase of national growth
UK flooring retailer Tapi is launching a major new campaign as part of a broader strategy to strengthen unprompted brand awareness nationwide.
The campaign follows a period of rapid expansion for the business, including the acquisition of the Carpetright brand in 2024 and continued growth across Tapi’s network of more than 220 stores and over 230 mobile showrooms, including 19 new concessions in John Lewis stores.
The new campaign, a first for the brand and industry, came from lowering the camera to floor level. Using talking shoes, slippers and socks as the voices of customers, the creative is designed to reflect the everyday moments that unfold in homes across the country across Tapi’s network, showing how trust is built through service rather than promotional messaging.
The storytelling was inspired by Trustpilot reviews shared by customers describing their experiences with Tapi’s teams, from in-store to the in-home consultation service. These experiences shaped the words spoken by each animated character with their own regional voices and personalities, allowing the films to capture the humour and familiarity of everyday British households.
The campaign was created by YOU Agency and directed by Florence Poppy Deary of Biscuit Filmworks, with animation and visual effects by Untold Studios. Launched nationwide at the end of March across TV, streaming platforms and digital channels, it represents Tapi’s largest dedicated brand marketing investment to date.
AMS Media Group to launch mobility scooter brand Humfree
AMS Media Group has been appointed as the media agency for new mobility scooter brand Humfree after a competitive pitch process. The agency is leading the full media strategy and planning for the brand’s UK launch in April, 2026.
Humfree is a new direct-to-consumer mobility scooter business from the Salus Healthcare Group. The new brand will focus specifically on lightweight and portable mobility scooters, addressing growing demand for products that help people maintain independence and an active lifestyle.
Following the pitch, AMS Media Group has been tasked with developing and delivering a national, full-funnel media strategy combining brand-building and direct response activity. The launch campaign will include TV, digital, paid search, paid social and press advertising, designed to generate strong brand awareness while driving brochure requests and high-quality leads for the direct sales team.
The campaign will support Humfree’s proposition as a “champion of possibility”, positioning portable scooters as a means of enjoying freedom of mobility for people who would benefit from “a little bit of help”. Humfree aims to serve both older consumers and a younger mobility-support audience with premium yet accessible lightweight scooter solutions, supported by in-home consultations and a strong aftercare offer.
Pulse Advertising set to lead influencer strategy and execution across EMEA, North America, and APAC as dedicated influencer agency for Polestar
Pulse Advertising has been selected as the global influencer marketing agency for Polestar. The partnership will see Pulse Advertising lead influencer strategy and execution across EMEA, North America, and APAC and will support the brand’s continued growth and positioning as a design-led electric performance car company.
The partnership marks Polestar’s first long-term engagement with a dedicated influencer marketing agency and represents a significant step in scaling its global marketing efforts. Pulse Advertising was selected due to its deep expertise in the automotive space and global set-up with the ability to support HQ’s strategy while driving results locally.
Pulse Advertising will build on its existing influencer activity, developed over the past year. As part of this next phase, Pulse Advertising will work with creators who can help Polestar to bridge the gap between design excellence and consumer emotion and elevate Polestar’s storytelling.
Manchester agency Scoop appointed as PR partner for Maki & Ramen
Manchester brand communications agency Scoop has been appointed as PR and influencer partner for Maki & Ramen’s Northern Quarter restaurant. Scoop will lead on establishing the site as a standout destination within one of the city’s most vibrant neighbourhoods.
The appointment signals a strategic shift for Maki & Ramen, moving beyond brand awareness to build a distinct identity for its Northern Quarter location, one rooted in community, culture and consistent customer return.
At the heart of the campaign is Omotenashi (おもてなし), the Japanese philosophy of selfless, wholehearted hospitality. To bring this concept to life, selected diners will have their bill completely covered at random, with no strings attached.
Designed to drive long-term loyalty rather than short term footfall spikes, the campaign will look to increase covers, press coverage and a development of a loyal, returning customer base.
The campaign launched in March, with activity rolling out across media, influencer and community channels to create concentrated awareness in the Northern Quarter and beyond.
MG Empower expands with New York office
Global integrated marketing agency MG Empower has officially opened a New York office, marking a significant milestone in the agency’s continued global expansion and formalising a presence that has been steadily growing across the U.S. market.
MG Empower has been actively operating in the U.S. for several years, building a strong foundation through consistent delivery, cultural proximity and long-standing client relationships. The decision to establish a permanent presence in New York reflects the evolution of that footprint and the agency’s continued growth through global account wins that include the U.S. as a key market.
Recent milestones, including the expansion of global partnerships such as Bumble, further reinforce the importance of a dedicated North American hub. Alongside this, MG Empower has delivered a series of campaigns across the U.S., including Sol de Janeiro’s Body Badalada Lotion launch and SKIN1004’s U.S. expansion, that aim to translate global brand narratives into culturally resonant local execution.
The New York office will serve as a central hub for MG Empower’s growth across North America, while remaining fully integrated with the agency’s global network spanning Europe, the UK, Latin America, Southeast Asia, India and beyond.
Fire on the Hill set to support renewable energy developer JERA Nex as UK strategic communications partner
Fire on the Hill, a strategic communications agency based in London and New York, has secured a public relations consultancy agreement with global renewable energy developer JERA Nex. The appointment will see Fire on the Hill support the company with media relations, PR and social content development and strategic communications activity in the UK.
Fire on the Hill will provide media relations support that includes proactive pitching, interview coordination, and news distribution; the team will also develop communications materials such as press releases, byline articles, spokesperson briefing documents, and social media content.
The engagement will include media monitoring and sector analysis, alongside regular communications planning and support around key industry announcements and international events. Fire on the Hill will also provide strategic advice on internal communications initiatives and messaging development.
JERA Nex joins Fire on the Hill’s diverse and growing energy practice, which includes clients such as Geothermal Engineering Limited (GEL) and Siemens Gamesa. Fire on the Hill specialises in strategic corporate and B2B communications, thought leadership, reputation management and delivering programmes across media, social and digital channels.
