Interviews, insight & analysis on digital media & marketing

NDA’s Talent Tracker column provides a regular update on which companies are recruiting who and from where.

Talent Tracker: ITV, Plural, Buttermilk and many more

ITV has announced that Tatiana Jezierski – formerly Strategy Director at Mother – will join ITV Creative later this month as Head of Creative Strategy. She is reunited with Niki Garner, Director of ITV Creative, on the leadership team of ITV’s in-house creative agency; Garner was also formerly at Mother. The Head of Creative Strategy is a new role in ITV Creative that will sit on the Creative Leadership team alongside the Executive Creative Director, Head of Campaign Management, Head of Production and Head of Post Production, with the opportunity to build the team. Garner will be specifically responsible for embedding strategy within the agency and working closely with the ECD ensuring all future output feels ambitious, innovative and cohesive across all areas of the business. Her brief is to continually raise the creative output developed by ITV Creative for ITV and its partner brands, plus ITVX – ensuring they engage with the UK and complement the award-winning content. Jezierski will build upon the success of recent campaigns such as the launch of ITVX, which won Best On Demand Service at the Edinburgh TV Festival Awards 2023; the FIFA Women’s World Cup 2023 – crowned Most Engaging Ad of the Tournament by System1; and the recent launch of Big Brother which is the show’s most successful launch since 2010.

Plural, the early-stage platform set up by founders and operators to back companies on a mission to change the world through technology, is announcing today the appointment of Eliza Dabney as Chief Marketing Officer. In her new role, Dabney will lead all of Plural’s marketing and communications efforts, including supporting and advising its growing portfolio of founders. Dabney has two decades of experience advising and building global profiles for high-growth startups and leading venture capital firms on both sides of the Atlantic.

Specialist influencer marketing agency, Buttermilk, has appointed Zoe Mitchell to the newly created role of Chief Growth Officer to drive global expansion of the business and build its reputation. Buttermilk has doubled in size year on year both in terms of headcount & income and in this role, Mitchell will lead new business growth to accelerate this momentum. As part of Buttermilk’s c-suite, Mitchell will be responsible for implementing the agency’s global growth strategy, working to attract new clients into Buttermilk’s expanding portfolio. She will lead the agency’s new business, marketing and PR functions while developing the agency’s proposition and increasing awareness of Buttermilk’s unique approach, talent and BrandFans intellectual property. Mitchell was previously Global New Business Lead at Wunderman Thompson and has also held new business roles for global agencies including Pablo, Wieden+Kennedy, and VaynerMedia. She has appeared in the BD100 in 2021 and was part of the Wunderman Thompson team that won Campaign’s Global Marketing Team of the Year.

In line with Born Ugly’s ambitious growth plans, the creative change agency has appointed Shelly Greenway and Tim Greenhalgh as its newest Non-Executive Directors. As the Founder and Creative Director at Like a Moth and former CCO at Landor & Fitch, Greenhalgh has over 35 years of industry experience. He has worked with esteemed brands including Adidas, Apple, LEGO and McLaren, winning awards for his work with the latter two. Greenhalgh brings to the role a wealth of strategic knowledge and capabilities thanks to her experience working across a diverse range of industries and brands, including Danone, Johnson & Johnson, Pepsico, Nestle and Lloyd’s Bank. The pair will join Born Ugly’s board which includes among others CEO Sarah Dear and non-exec Chair Simon Bailey from Kantar to advise the creative change agency on its strategic direction.

Wolff Olins is bolstering its creative firepower, with the appointment of two new creative directors, following new business wins in recent months. Andy Khatouli and George Adams join the global brand consultancy from creative studios Oddigy and DesignStudio, respectively. Adams joins from DesignStudio in Australia, where he spent nearly four years building the agency’s APAC presence, with previous experience including Weiden + Kennedy, Venturethree and NB Studio. Major clients have included Hong Kong Tourism board, Alibaba, Moet Hennessy, Korean food delivery business SPC, Honda and News International. With a focus on brand, Adams thrives when merging disciplines, across digital, motion and the world of tech, as well as implementing brand experience as part of a holistic approach. Khatouli – whose previous clients have included MTV, ITV, BBC, Google, Humanrace, BeyondMeat, Grey Goose and Nickelodeon – co-founded his own studio Oddigy in 2020, and prior to that worked at Ragged Edge and Studio Moross. Career highlights include working on the brand for the MTV Video Music Awards and creating BeyondMeat’s campaign with Belgian footballer Romelu Lukaku, it’s most successful to date.

Leaseweb Global, a cloud services and Infrastructure as a Service (IaaS) provider, has announced that Pieter Lacroix has been appointed as Managing Director Netherlands. In this role, Lacroix will oversee Leaseweb’s operations in the Netherlands and focus on developing the company’s cloud offering. Lacroix brings more than 25 years of experience in the technology sector to his new role. After beginning his career in telecommunications, Lacroix moved into cybersecurity where he spent over a decade at Sophos, ultimately as Managing Director for the Benelux region. Most recently, Lacroix was responsible for overseeing growth strategy, business development, and operations as General Manager at cloud solutions provider, Codit.

Technology and business transformation delivery partner, Stellarmann has appointed Susie Lee-Kilgariff as group head of marketing, to drive and support the company’s ambitious plans for growth. Lee-Kilgariff will oversee brand strategy and demand generation, supporting Stellarmann as it delivers enterprise-wide business and digital transformation projects for organisations across the insurance and banking industries, and within the public sector. She will also head up marketing for award-winning sister company, William Alexander Recruitment. Having worked both agency and client-side, Lee-Kilgariff is a career-long B2B marketer who also ran her own consultancy, Northern Light Marketing for 12 years, working with organisations across technology, professional services and recruitment.

Magnite, the independent sell-side advertising company, has appointed Edouard Schmidt as its Commercial Director for France and Maria Luisa Scialoia as its Commercial Director for Italy, Spain & MENA. Schmidt and Scialoia will lead Magnite’s Demand Facilitation teams in their respective regions to build strong relationships with media agency partners and brands. Schmidt is well-known in the industry having spent over six years at Yahoo where he managed partnerships with the big six agencies. Prior to Yahoo, Schmidt worked for highly regarded independent creative agencies Les Gros Mots and La Chose, as well as Australia.GAD. Boasting over 17 years of experience, including more than nine years at Publitalia ‘80, which exclusively sells advertising for Mediaset’s free-to-air channels, Scialoia is a leader in the CTV (connected TV) space. She has previously worked with a range of clients, including L’Oreal Group, Coca Cola and Mondelez. Prior to joining Publitalia ‘80 she spent more than six years as Performance Marketing and Communication Manager at GroupM Italy.

Emerging technology consultancy MDRx announces the expansion of its senior leadership team with the appointment of Alex Shaw as Chief Technology Officer. The appointment comes during an exciting period of expansion, as MDRx expanded its team by 91% this year. Shaw joins MDRx with nearly 30 years of software development expertise under his belt, most recently as CTO and CTPO at VC-backed Hive Learning. Before joining Hive, Shaw led software, product and innovation teams at, the engineering teams at Perform Group (now DAZN) and NCC’s Web performance division, as well as founding and exiting his own software development company and SaaS platform, Bullet Online. Kicking off in his new role, Shaw will focus on developing the environment, culture and best practices of the MDRx engineering and data teams; fostering a thriving, high trust, delivery focused environment that builds on the world leading capabilities of the MDRx brand.

Medius, a provider of AP Automation and wider Spend Management solutions, has announced the appointment of Emma Brown as Chief Financial Officer (CFO). Based in London, Brown will be responsible for guiding Medius through its ambitious plan to double turnover by 2025 and for the long-term financial health of the company as it executes on its mission to eliminate fraud and inefficiencies through autonomous, AI-driven AP and spend management. As a leader of digital transformation throughout her career, Brown will champion product development, representing the views of core Medius customers, as CFOs seek increased productivity and financial control. Brown holds 14 years’ of experience scaling high-growth global technology and people-based businesses. She joins Medius from consumer intelligence accelerator platform Talkwalker, where she acted as the Group Chief Financial and Operating Officer and retains a board position.