Interviews, insight & analysis on digital media & marketing

NDA’s Talent Tracker column provides a regular update on which companies are recruiting who and from where.

Talent Tracker: mSix&Partners, Workday Inc., SillyFace and more

Global media, commerce and content agency mSix&Partners has announced the appointment of Tom White as Global Head of Performance. White’s appointment comes on the heels of the promotion of Caroline Reynolds to Global Chief Digital Officer. White and Reynolds will work in close collaboration to drive digital innovation and transformation for clients and partners by developing strategies that best support continued growth, through the seamless integration of brand campaigns and performance.  With over ten years of experience in digital marketing and advertising, White has a track record of delivering performance solutions that help unlock business growth. His expertise encompasses analytics, data science and optimisation. Prior to mSix&Partners, he held senior positions at Brainlabs and iProspect, where he was, respectively, SVP Data Services and Managing Director, Platforms & Technology. In these roles, he managed the development and roll-out of new product propositions across many international markets, driving incremental commercial outcomes for clients.  

Workday, Inc., a specialist in enterprise cloud applications for finance and human resources, has announced the appointment of Fredrik Nylander as the new senior vice president of North & Emerging Markets, covering the Netherlands, Belgium, Luxembourg, South Africa, and the Nordics. He will report directly to Angelique de Vries-Schipperijn, president, EMEA, Workday. In the role, Nylander will lead cross-functional teams across the region to support customers, drive business growth and foster innovation within the organisation. Nylander will transition from his current role as senior vice president of services at Workday, bringing valuable knowledge of the platform and the best ways to promote efficiency and value for customers. Nylander joined Workday in 2018 as Group Vice President Services EMEA, bringing a wealth of knowledge from over 25 years of experience in the tech industry. Prior to joining Workday, Nylander served as Microsoft’s Head of Services Sales for the APAC region. Prior to this, Nylander held senior leadership positions at SAP and Oracle, proving his strong capabilities in the application software industry.

Following its soft launch in June, SillyFace, Miroma Group’s global marketing and content business, has announced the appointment of Sanam Petri and Paula Bloodworth to significantly enhance its market proposition, who take up the roles of Chief Creative Officer and Chief Strategic Officer respectively. The duo, who both join from Uncommon Creative Studios, have unparalleled experience in creating award-winning work for major international clients. Prior to their roles at Uncommon, Petri and Bloodworth ran the Nike account together at Wieden+Kennedy. Named one of Business Insider’s 30 Most Creative Women in Advertising, Petri is known for developing campaigns recognised for their influence in culture, with an emphasis on sports and entertainment. She’s developed numerous creative campaigns for Nike and Jordan Brand, as well as worked on projects like Beyonce’s 2016 visual album Lemonade. Petri was instrumental in developing a decade’s worth of campaigns for Beats by Dre, going on to write and creative direct films featuring artists like Pharrel Williams, Nicki Minaj and Billie Eilish. Petri is also a board member of the US prison reform non-profit Creative Acts, and has been a repeat lecturer at Central St Martins and Harvard. Bloodworth is one of the most highly regarded and globally experienced strategists in the world, having lived and worked in London, Melbourne, New York, Portland, Shanghai, Sydney and Tokyo. Considered one of the Top CSOs in the USA by AdAge, Bloodworth is best known for leading Nike’s Global Strategy at Wieden+Kennedy, where she crafted the strategy for the highly awarded ‘Nothing Beats a Londoner’ campaign. She later picked up an Emmy, a Gold Effie and a Cannes Lions Grand Prix award for the brand’s iconic 2020 ‘You Can’t Stop Sport’ platform. She’s a frequent keynote speaker at events such as the Cannes Lions Advertising Festival, and has worked across a myriad of brands including Converse, Jordan Brand, Budweiser, Peloton and Pinterest. The pair will be based in London, joining SillyFace’s global team: Idris Elba, co-founder of SillyFace, CEO Marc Boyan in LA, also founder of Miroma Group, and Margot Hauer-King, Chief Growth Officer in NYC.

LDC (Lloyds Development Capital) and CTI Group have appointed Chris Woodward as CTI Group CEO. Woodward joins from Oliver, where he most recently held the position of UK Group COO. Previously he was the UK Group MD of Oliver and MD of Dare, the digital arm within the Oliver network. He is also one of Campaign’s 40 over 40. Woodward will take on the Group CEO position from Nick Rhind. Rhind will take on the role of ‘Founder’, where he will focus on mentoring the board and driving the significant M&A activity planned for the group in 2024. 

Independent media agency The Kite Factory has hired Crisis’ Helen Radia to the role of Strategy Director, adding considerable insight to the agency’s expertise in the charity sector. Radia has worked with The Kite Factory for over 12 years in client-side roles as Director of Fundraising at Crisis and on WaterAid’s leadership team, where she helped to develop the engagement strategy for its marketing and fundraising. Reporting to Head of Planning Christian Taylor, Radia will work closely with Head of Charity, Caroline Dolan and Strategy Director Charley Day, who also joined the agency from her client-side role at WaterAid last March. Radia’s experience, insight and credibility will further strengthen the agency’s ‘Ideas that Deliver’ proposition across its charity clients, bolstering its ability to quickly diagnose client challenges and translate obstacles into actions that deliver maximum impact.

 Azerion, one of Europe’s largest digital advertising and entertainment media platforms, has announced the appointment of Bash Labban as Senior Trading Director to drive its agency relationships forward. In his role, Labban will spearhead new and develop existing trading partnerships across all UK agency holding companies and independent agencies. He will work closely with the leadership team to develop growth strategies that ensure agency partners effectively add value to their clients’ work. Labban brings a wealth of experience to Azerion, having worked with some of the largest and most progressive media agencies in the industry. He joins from Engine Group where he was EMEA Sales Director, launching the company’s programmatic exchange business into Europe for brands and agencies. Before that, he led the Agency Sales teams and managed all joint venture deals as Director of Strategic Partnerships at programmatic media business, Scoota.

RTB House, a global company that provides leading-edge marketing technologies for top brands and agencies worldwide, has announced the appointment of Michael Lamb as Chief Commercial Officer (CCO) to spearhead its international commercial growth, with an emphasis on the US market. Based in New York, Lamb will be a member of the Executive Board and will be responsible for expanding the company’s client and partner relationships and elevating its position in the marketplace. His key objective will be to establish RTB House as a global leader in open internet marketing as the industry navigates the cookieless future. Lamb joins the business with more than 20 years of global experience having most recently been General Manager, Consumer and VP of Performance Marketing at PayPal. Prior to this, he was President at MediaMath, a long term Partner in the McKinsey Marketing and Media practices and co-founded X+1.