VCCP Media, part of VCCP Group, has unveiled a new leadership line-up and agency positioning. As part of the new team, LADbible’s Director of Marketing and Communications, Lindsay Turner, joins as Managing Director.
In addition to Turner’s appointment, Becky Marsh, VCCP Media’s Head of New Business and Kim Jamieson, Head of People, both join the leadership team.
VCCP Media’s new leadership team will build on the work of CEO James Shoreland and CSO Will Parrish since joining in January, turning VCCP Media into a creativity-led, integration-minded agency.
So far this year, the media shop has already brought in £21.4m in new business wins, including Motability, Naturo, esure and Sheilas’ Wheels.
In her new role, Turner will work closely with James Shoreland to continue to deliver growth for VCCP Media and will be responsible for the smooth running of the agency, attracting the best talent, driving VCCP Media’s marketing and communications efforts and maintaining high standards across all VCCP Media’s client outputs. In her role at LADbible, Turner was at the forefront of creating and distributing relevant content for its Gen Z and millennial audiences.
Lindsay Turner joins from LADbible Group where she was Director of Marketing and Communications. In this role Turner oversaw all of the Group’s commercial, brand, communications and design functions. Prior to this, Turner was Director of Client Solutions for LADbible Group’s commercial team.
Before joining LADbible Group, Turner was CEO of Spark Foundry, part of Publicis Media, where she completed the merger of Blue 449 and Spark Foundry brands in December 2019.
Turner is passionate about championing female talent and was honoured Campaign’s inaugural Female Frontier awards in 2020 as a Champion for Change. She was the co-chair of the Women at LAD internal network and is a member of the Digital Leading Ladies Network.
In addition to Turner’s appointment, both Becky Marsh and Kim Jamieson will join the new VCCP Media leadership team.
Becky Marsh, Head of New Business, will be responsible for bolstering new business and growth for the integrated media agency. Marsh joined VCCP in 2022 with a decade of experience as a New Business and Marketing specialist. Since joining VCCP, she has helped win and retain multiple clients across a variety of categories, including recent VCCP Media wins esure, Motability and Naturo. Before joining VCCP, Marsh worked at GroupM’s agency, Wavemaker, where she began her career in 2013. She spent three years working for Wavemaker UK before transferring to Wavemaker Australia where she led the agency’s New Business and Marketing efforts.
Kim Jamieson’s role will consist of ensuring VCCP Media’s talent are at the heart of the agency, driving talent development opportunities, hiring people that align with the agency’s challenger ambition and retaining the agency’s best talent. Jamieson has worked in Media and Advertising roles for more than a decade and has been at VCCP for over seven years – she has held the role of Head of People for the past four years.
In addition, VCCP Media announces its new positioning realigning with VCCP Group’s mission, as the challenger agency for challenger brands. “We are VCCP. We do media. We just do it differently.”
A recent example of VCCP Media’s new integrated mission is its work for new client Naturo. The agency worked directly with VCCP’s production studio Girl&Bear, who developed and supplied the assets directly to VCCP Media for distribution to relevant audiences using data-powered targeting.
The new leadership line-up and agency proposition both support VCCP Group’s reputation as the UK’s most successful integrated communications agency following a streak of new business wins for VCCP which includes Co-op Group and Hovis.
Lindsay Turner, Managing Director at VCCP Media said: “The opportunity to grow an agency that is entrepreneurial, strategic, highly creative and embracing a challenger mentality is exciting. VCCP Media is unique as it sits at the heart of the biggest and best integrated agency in the UK. It’s an agency that is designed to bring a fresh approach that drives ambitious growth and culturally relevant campaigns for brands.”
James Shoreland, CEO at VCCP Media said: “As shown in our multiple new business wins this year, VCCP Media has a strong ambition for growth. VCCP is the challenger agency for challenger brands and it feels as though the received wisdoms of media need to be challenged right now. We do media differently. We are the only media agency whose teams incorporate insights from behavioural science, creative, production, PR, data, technology, brand design, UX and beyond to deliver truly integrated communications.
“Lindsay is the perfect match for us thanks to her challenger spirit and experience across multiple specialisms – from media agencies to media owners and marketing. She’ll bring a fresh, innovative perspective and help us continue on our integration journey. We’re building a winning team here at VCCP Media with Lindsay joining, as well as Becky and Kim’s promotions – I can’t wait to see where it takes us.”
