Sounds Profitable, the trade association for the podcasting industry, has announced a merger with Podcast Movement, the platform for podcast creators, industry leaders, and media innovators. The strategic partnership will bring together two of the most influential entities in podcasting, creating a powerhouse of research, events, and thought leadership.
Under the terms of the seven-figure deal, Podcast Movement will acquire Sounds Profitable, which will continue to operate as a trade association for the podcast industry, maintaining its commitment to industry research and insights. Sounds Profitable partners Bryan Barletta and Tom Webster will remain shareholders in the business and Barletta will assume the role of President of Podcast Movement and the continuing Sounds Profitable brand.
The merger will allow Podcast Movement to continue to deliver its event expertise. The brand will also now deepen its involvement in major media industry events such as the Cannes Lions Festival, SXSW, The Podcast Show London, and Advertising Week, solidifying its position as a central force in podcasting’s ongoing growth.
Bryan Barletta, Founder of Sounds Profitable and newly named President of Podcast Movement, said: “This merger unites two leading organizations that have, until now, independently been both champions and catalysts, supporting the growth of the entire podcasting industry. As we take these next steps together, we’ll be able to amplify our mission to connect creators, brands, and innovators while providing an unmatched event experience in the podcast industry.”
Podcast Movement co-founder Dan Franks will continue as President of Event Movement, the independent production company that will be expanding to support Sounds Profitable’s branded events as well as future Podcast Movement events.
