Interviews, insight & analysis on digital media & marketing

Audio

Audio advertising articles

News UK’s Octave extends audio reach with new premium inventory agreements

Octave, News UK’s audio-visual advertising platform, has signed a portfolio of agreements to access four premium, broadcast-quality streaming audio providers in the UK. The new publishers will further extend Octave’s audio advertising audience, giving it a monthly reach of 15.5 million connected listeners...

Audio, Partner Content

“Audio has never had its place at the top of the marketing pantheon. Until now”

Audio is reclaiming its position as the primary interface of modern life according to an Advertising Week Europe panel featuring Jenny Haggard of Spotify, Larry Linietsky of Amazon, Florence Koch of Electronic Arts, Stephen Butler-Gillen of Arla, and Carl Nawagamuwa of Spotify.

Graham Norton on creating authenticity through conversation

Q&A: Arthur Larrey of Audion on the future of “performance audio”

Audio was the underdog. Not anymore.

Advertising, Audio

AudioStack names Alexis van de Wyer as CEO

Andrew Goldsmith of Adelicious from Audioboom on the evolution of podcasting: “Video is our fastest-growing revenue stream”

Michael Feeley 13 January 2026

Adform and Spotify power smarter multiformat media buying with local expertise and global reach

NDA Staff 27 November 2025

Marketing the Marketers: Steve McGoldrick of Radiocentre

NDA Contributor 20 November 2025

To all LHF brands: yes, audio advertising is compliant – it also works

NDA Contributor 18 November 2025

Audioboom surpasses $325 million in creator payouts

Michael Feeley 18 September 2025

Podcast Movement and Sounds Profitable announce merger

Michael Feeley 18 August 2025

Acast and Magnite partner to expand programmatic podcast advertising at global scale

Michael Feeley 31 July 2025

Audio advertising demonstrates the good health of the marketing funnel

NDA Contributor 4 July 2025

Edison: Podcasts are now officially mainstream

Tyrone Stewart 22 May 2025

The value of brand partnerships in podcasting

NDA Contributor 15 May 2025

Have podcasts killed the radio stars?

Andy Oakes 12 November 2024

WARC’s latest Platform Insights report puts Spotify under the spotlight

Michael Feeley 19 September 2024