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NDA Live: A Year in Review – Complexity vs opportunity for omnichannel marketers

NDA Live: A Year in Review, held at London’s Soho Hotel in December in association with MiQ, took a look back at 2024 to learn lessons about what technologies, innovations and marketing approaches will be most important in the year ahead.

The event featured expert industry speakers including Tom Mills, Global Head of Media Development at Haleon; Amy Caven, Head of Media Strategy and Planning at Boots; Kerry Thorpe – Head Of Communications, Ben & Jerry’s; Patrick Zinga, Digital Media, Data & MarTech Lead, Heineken UK; Sandra Hughes. Head of Measurement, Strategy & Propositions, Tesco Media Platform; Ollie Shayer, Omnichannel Marketing Director, Boots; and Mays Elansari, Former Marketing Director at Subway…

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